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FI

FI

FI is a technology company making a smart dog collar founded by Jonathan Bensamoun.

FI is a technology company making a smart dog collar that is headquartered in new York City, New York and was founded in 2017 by Jonathan Bensamoun and Loren Kirkby. Fi is making an LTE-M dog collar for tracking a dogs location. The collar has a 3 month battery life and will automatically alert owners that their dog has escaped. The collar also has a light that turns on at night to make dogs easier to find. Besides location tracking, the collar has built-in activity monitoring features which monitor the amount of steps a dog takes per day, week, and month.

The company also offers a mobile application alongside their smart collar. The mobile application allows users to set safe zones on maps that their dogs are allowed walking around in. If dogs leave the safe zone set by the dogs owner, the owner will receive a phone notification that their dog is not in their safe area.

Funding
Seed

In November 2017 FI announced completing their seed funding round with $3 million in funding.

Series A

On March 14, 2019 FI announced completing their series A funding round with $7 million in funding from RRE Ventures (lead investor), Lerer Hippeau, Freestyle VC, and other technology investors.

Timeline

February 25, 2021
FI raises a $30,000,000 series B round.
March 14, 2019
FI raises a $7,000,000 series A round from RRE Ventures.
March 2019
FI raises a $7,000,000 series A round from Freestyle Capital, Freestyle VC, Lerer Hippeau Ventures and RRE Ventures.

Funding rounds

People

Further reading

Documentaries, videos and podcasts

Companies

News

Title
Author
Date
Publisher
Description
Brian Heater
July 22, 2021
TechCrunch
Conventional wisdom holds that one ought let sleeping does lie. But no one says you're barred from tracking them while they do. New York-based smart collar maker Fi announced today that it's adding sleep to the list of the device's tracking. The added feature uses the collar's on-board motion sensing to monitor your best friend's [...]
AlleyWatch
March 3, 2021
AlleyWatch
The Pulse of New York Tech
AlleyWatch
February 28, 2021
AlleyWatch
The Pulse of New York Tech
AlleyWatch
February 25, 2021
AlleyWatch
The Pulse of New York Tech
Omar Faridi
June 22, 2020
Crowdfund Insider
Jay Nair: senior VP at Infosys explains how financial services providers are adopting digital transformation strategies due to COVID-19.

References

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