FI

FI

FI is a technology company making a smart dog collar founded by Jonathan Bensamoun.

FI is a technology company making a smart dog collar that is headquartered in new York City, New York and was founded in 2017 by Jonathan Bensamoun and Loren Kirkby. Fi is making an LTE-M dog collar for tracking a dogs location. The collar has a 3 month battery life and will automatically alert owners that their dog has escaped. The collar also has a light that turns on at night to make dogs easier to find. Besides location tracking, the collar has built-in activity monitoring features which monitor the amount of steps a dog takes per day, week, and month.

The company also offers a mobile application alongside their smart collar. The mobile application allows users to set safe zones on maps that their dogs are allowed walking around in. If dogs leave the safe zone set by the dogs owner, the owner will receive a phone notification that their dog is not in their safe area.

Funding

Seed

In November 2017 FI announced completing their seed funding round with $3 million in funding.

Series A

On March 14, 2019 FI announced completing their series A funding round with $7 million in funding from RRE Ventures (lead investor), Lerer Hippeau, Freestyle VC, and other technology investors.

Timeline

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
Fi funding round, March 2019
7,000,000
March 2019
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People

Name
Role
LinkedIn

Bobby McKenna

Employee

Brian Olney

Employee

Bryan Velzy

Employee

Jonathan Bensamoun

Founder

Loren Kirkby

Founder

Marc Bevand

Investor

Nicolas Girard

Investor

Robert Blake

Employee

Shiann Shin Yamin

Employee

Zach Brock

Investor

Further reading

Title
Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Omar Faridi
June 22, 2020
Crowdfund Insider
Jay Nair: senior VP at Infosys explains how financial services providers are adopting digital transformation strategies due to COVID-19.

References

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