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Greycroft

Greycroft

U.S-based venture capital firm investing on companies worldwide.

Greycroft is a venture capital firm established in 2006. The firm was founded by Alan Patricof, Dana Settle, and Ian Sigalow. The firm’s headquarters is located in New York City, New York with an additional office in Los Angeles, California. As of February 2019, the firm manages 186 companies in its portfolio and has sold off its ownership in 101 companies. Within the same month, the firm made its latest investment, which was for Litho, a company developing a multimedia and design equipment to be used for augmented reality (AR) applications on a smartphone interface.

Funding

Greycroft provides funding for companies operating worldwide, though most companies that the firm has invested in are based in New York and Los Angeles. It invests in companies at any stage of financing, from seed-stage to emerging growth. The firm invests in a wide variety of industries from financial technology to wireless entertainment equipment. As of February 2019, the firm has managed to raise $1.3 billion in capital, with its most recent funding round in July 2018 collecting $250 million.

Timeline

2006
Greycroft founded by Alan Patricof, Dana Settle, and Ian Sigalow in 2006.

Funded Companies

Company
Description
Industry
Website
Location
Bird (company)

Bird is a company developing a vehicle sharing platform for dockless electric scooters.

Fetch Rewards is a mobile shopping platform for earning points and rewards on purchases.

App Annie is an app market data and insights company headquartered in San Francisco, California.

Immuta is a Boston-based provider of a cloud-native data governance platform for organizations to automate data access control, security and privacy compliance.

A company providing a translation as a service platform allowing enterprises to understand and be understood by their customers. It participated in the W14 cohort of Y Combinator.

Boost Insurance is a New York-based insurance technology and infrastructure-as-a-service company founded in 2017.

Public.com is a New York City and Copenhagen-based developer of an investing and social media platform which offers commission free investing with a social community around it.

A company developing science-based products and services for the health, safety and emotional well-being of children and parents.

Capital Technologies is a New York City based investment firm offering companies debt-based financing underwritten by their Capital Machine, an artificial intelligence and machine learning based program.

A company developing a healthcare data science platform that provides specific machine learning automation and a catalog of pre-built predictive and prescriptive models to improve quality and reduce costs for healthcare organizations.

A company designing and developing application programming interface payments across Africa.

WideOrbit is a company that offers software for advertising management

A mobile application, owned by PayPal, that allows users to make fast and direct money exchanges, which can then be transferred directly to the user's bank account.

Munchery is the operator of a recipe website where users can search recipes, find cooking tutorials, and a glossary of cooking terms. Based in San Francisco, Munchery originally opened in 2011 as a pre-made meal delivery company that closed in 2019.

Ensighten is a customer data tracking platform and tag management technology vendor headquartered in San Jose, California. The company sells a customer data platform which includes visitor tracking and marketing products.

BitPesa is a blockchain and software development company offering a platform for sending money in Africa.

Brave Care is a pediatric urgent care clinic in Portland, Oregon founded in 2017 by Darius A Monsef IV.

164 Results
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Associated investment funds

Investment Fund
Total offering (USD)
Total sold (USD)
Location
Date signed
175,000,000
175,000,000
November 27, 2012
128,000,000
115,075,000
February 18, 2010
200,000,000
200,000,000
November 30, 2015
6,160,001
6,160,001
February 12, 2014
250,000,000
250,000,000
July 24, 2018
12,650,000
12,650,000
March 6, 2012
250,000,000
250,000,000
February 9, 2017
200,000,000
200,000,000
June 19, 2014
8 Results
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People

Name
Role
LinkedIn

Alan Patricof

Founder/Managing Director

Dana Settle

Founder/Partner

Ellie Wheeler

Partner

Ian Sigalow

Founder/Partner

John Elton

Partner

Mark Terbeek

Partner

Further reading

Title
Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

App Annie

Blinkist

Braintree

Ceros

Cuyana

Eden Health

Elite Daily

News

Title
Author
Date
Publisher
Description
AlleyWatch
April 11, 2021
AlleyWatch
The Pulse of New York Tech
Mary Ann Azevedo
March 24, 2021
TechCrunch
Pacaso, a less-than-one-year-old startup that is out to give more people a chance at second home ownership, announced Wednesday that it has received $75 million in growth funding at a $1 billion valuation. Greycroft and Global Founders Capital co-led the $75 million in equity financing, which is notable for a few reasons. For one, the [...]
Ingrid Lunden
February 3, 2021
TechCrunch
Chat platforms like Slack have been game-changes when it comes to what business users want and expect out of their work communications. Today, a company that's aiming to move the goalpost again with an integrated, open-source alternative is announcing some funding to fuel its growth. Rocket.Chat, a startup and open source-based platform of the same [...]
Madeline Stone
December 21, 2020
Business Insider
The COVID-19 pandemic has brought more shoppers online than ever before. That means opportunity for VC firms.
AlleyWatch
November 1, 2020
AlleyWatch
The Pulse of New York Tech
AlleyWatch
October 15, 2020
AlleyWatch
The Pulse of New York Tech
AlleyWatch
August 3, 2020
AlleyWatch
The Pulse of New York Tech
AlleyWatch
July 18, 2020
AlleyWatch
The Pulse of New York Tech
Jonathan Shieber
July 16, 2020
TechCrunch
Openpath, the developer of software-based security systems for office access, has raised $36 million in new financing as businesses try to find ways to make employees feel more comfortable about coming back to work. The round was led by Greycroft, which had been following the company's progress for years, and included participation from strategic investors [...]
Christine Hall
July 14, 2020
Crunchbase News
The New York-based startup, offering free, same-day prescription delivery, is planning to expand into new markets.
Manish Singh
July 17, 2019
TechCrunch
Icertis, a Washington-headquartered startup that develops cloud-based software to help large companies manage contracts, has raised $115 million at more than a billion-dollar valuation to become the latest SaaS unicorn as it looks to further expand its footprint across the globe. The Series E round for the 10-year-old firm was led by Greycroft and PremjiInvest, [...]
Happiest Baby, Inc.
Invalid Date
www.prnewswire.com:443
LOS ANGELES, Dec. 11, 2018 /PRNewswire/ -- Happiest Baby, Inc., the parenting solutions company, has announced it has raised $23 Million in its Series B...

References

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