Greycroft

Greycroft

U.S-based venture capital firm investing on companies worldwide.

Greycroft is a venture capital firm established in 2006. The firm was founded by Alan Patricof, Dana Settle, and Ian Sigalow. The firm’s headquarters is located in New York City, New York with an additional office in Los Angeles, California. As of February 2019, the firm manages 186 companies in its portfolio and has sold off its ownership in 101 companies. Within the same month, the firm made its latest investment, which was for Litho, a company developing a multimedia and design equipment to be used for augmented reality (AR) applications on a smartphone interface.

Funding

Greycroft provides funding for companies operating worldwide, though most companies that the firm has invested in are based in New York and Los Angeles. It invests in companies at any stage of financing, from seed-stage to emerging growth. The firm invests in a wide variety of industries from financial technology to wireless entertainment equipment. As of February 2019, the firm has managed to raise $1.3 billion in capital, with its most recent funding round in July 2018 collecting $250 million.

Timeline

Funded Companies

Company
Description
Website
Industry
Location

App Annie is an app market data and insights company headquartered in San Francisco, California.

An online sports streaming platform that is headquartered in Brooklyn, New York.

A company providing a translation as a service platform allowing enterprises to understand and be understood by their customers. It participated in the W14 cohort of Y Combinator.

Capital Technologies is a New York City based investment firm offering companies debt-based financing underwritten by their Capital Machine, an artificial intelligence and machine learning based program.

A company developing science-based products and services for the health, safety and emotional well-being of children and parents.

A company designing and developing application programming interface payments across Africa.

Buddy Media is a social media marketing platform.

Ensighten is a customer data tracking platform and tag management technology vendor headquartered in San Jose, California. The company sells a customer data platform which includes visitor tracking and marketing products.

A company developing an augmented intelligence for enterprises using artificial intelligence.

Shop trendy, fashionable & boutique plus size women's fashion online at 11 Honoré. The runway, edited. Sizes 12 to 24

Biomedical Artificial Intelligence company helping doctors find breast cancer early and more accurately using deep learning.

A technology company developing technologies for self driving vehicles.

BitPesa is a blockchain and software development company offering a platform for sending money in Africa.

Skimlinks is a big data company.

Mobile payment service owned by paypal

Extreme Reach is an advertising company.

Etouches is a company founded by Leonora Valvo.

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Associated investment funds

Investment Fund
Total offering (USD)
Total sold (USD)
Location
Date signed
128,000,000
115,075,000
February 18, 2010
175,000,000
175,000,000
November 27, 2012
250,000,000
250,000,000
July 24, 2018
200,000,000
200,000,000
November 30, 2015
6,160,001
6,160,001
February 12, 2014
12,650,000
12,650,000
March 6, 2012
250,000,000
250,000,000
February 9, 2017
200,000,000
200,000,000
June 19, 2014
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People

Name
Role
LinkedIn

Alan Patricof

Founder/Managing Director

Dana Settle

Founder/Partner

Ellie Wheeler

Partner

Ian Sigalow

Founder/Partner

John Elton

Partner

Mark Terbeek

Partner

Further reading

Title
Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

App Annie

Blinkist

Braintree

Ceros

Cuyana

Eden Health

Elite Daily

News

Title0
Author0
Date0
Publisher0
Description0
Manish Singh
July 17, 2019
TechCrunch
Icertis, a Washington-headquartered startup that develops cloud-based software to help large companies manage contracts, has raised $115 million at more than a billion-dollar valuation to become the latest SaaS unicorn as it looks to further expand its footprint across the globe. The Series E round for the 10-year-old firm was led by Greycroft and PremjiInvest, [...]
Happiest Baby, Inc.
Invalid Date
www.prnewswire.com:443
LOS ANGELES, Dec. 11, 2018 /PRNewswire/ -- Happiest Baby, Inc., the parenting solutions company, has announced it has raised $23 Million in its Series B...

References

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