Elvie was founded in 2013 by CEO Tania Boler, who has a PhD in sexual health, and Alexander Asseily, who co-founded Jawbone before Elvie.
The Elvie Trainer, Elvie's initial product, is a kegel exercise trainer and associated app to help women through the exercise, which supports the uterus, bladder and small intestine. The product is aimed at expectant and post-pregnancy women working towards rebuilding their pelvic floor to reduce incontinence. The app works to turn the exercise into a game, guiding users through, and alerting users when they are contracting incorrectly.
In August 2018, Elvie and the UK's National Health Service (NHS) entered into a partnership which made Elvie's Trainer available at no direct cost to a patient.
Launched in September 2018 when model Valeria Garcia wore them during Mart Jakubowski's show at London Fashion week, the Elvie Pump is a cordless, silent and rechargeable pump which can hold up to 5 oz. of milk in a single use.
They ship in three sizes and shapes to fit the majority of breasts, and to ensure latch or pump volume, comes with transparent nipple shields with marking to help guide the user. There is also an app for the Elvie Pump which tracks milk volume in real-time and collects pumping history per breast.
In 2013, Elvie raised $1.4 million in Seed round funding. Those funding the round were not disclosed. Elvie reached profitability by 2014 after their Elvie Trainer was featured on Goop.
Upscale 2017 from Tech City
Elvie participated in Tech City's six month program, Upscale, in 2017. Through the program, early stage startups gain access to and mentorship from successful technology entrepreneurs. In 2017's program, this included Riccardo Zacconi, KING.com founder, Martha Lane Fox and Brent Hoberman, lastminute.com founders, Lesley Eccles, FanDuel founder, and David Buttress, Just Eat founder.
Announced in March, 2017, Elvie raised $6 million in funding. Octopus Ventures led the round, which included participation from VC AllBright, Lars Rasmussen, Michael Spencer, Nicole Junkermann and Alexandra Chong. Elvie committed the funds to expand their product to new territories.
Elvie announced in April 2019 they raised $42 million in financing. IPGL led the round which included participation from Impact Ventures U.K. and Octopus Ventures. They committed the money towards developing additional products.