Downstream Impact Inc.

Downstream Impact Inc. is a developer of a self-serve programmatic advertising platform designed to simplify and automate e-commerce marketing. The company's platform uses automation to manage, scale, and optimize their advertising campaigns to directly access inventory on major advertisement exchanges. Downstream Impact was founded in 2017 by former Amazon employees Connor Folley and Salim Hamed.

Downstream Impact offers a platform to increase advertising on Amazon.com, built specifically for Amazon suppliers. The automation included in the platform includes developing operational efficiency through an analysis of a company's campaigns, delivered through Downstream's machine learning engine. The software is intended to help users understand the entire channel, track the positioning in the market, and give end-users insight into the competitive landscape. The automation is intended to give those users intelligent campaign adjustments to maximize channel efforts.

Downstream offers a dashboard for users that allows them to define the metrics they require. Features include labeling that allows users to define and group campaigns, products, and keywords as they wish; shareable dashboards; and exportable data. As well, Downstream stores long-term records of user data, which the company intends to keep safe, and gives users the chance to access it for long-term forecasting based on historical data.

The company's automation includes sales maximization systems that work to keep users on-budget and ensure that their advertising does not make a negative impact on users' growth. Also, users are able to set specific profitability goals, and the machine learning engine will tune the campaign parameters and related keywords to optimize the advertising campaigns. The automation will schedule advertising to deliver at the most optimal times of day.

Jungle Scout, an Austin-based company building tools for search and market analytics, inventory management, and sales intelligence for companies selling on Amazon, acquired Downstream Impact in March of 2021 to grow Jungle Scout's business capabilities. The acquisition occurs as Jungle Scout is also working to expand their services beyond Amazon to Google Shopping, Facebook, and Walmart.com.