Diesel

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Diesel is a company in the fashion industry, founded on January 1, 1978, by Renzo Rosso. It is headquartered in Molvena, Italy and operates as a joint-stock company. The company, which is a part of the OTB Group as its parent organization, is active in the clothing industry and fashion house sectors.

Diesel's primary focus is on B2C, offering products to consumers. The company's CEO is Renzo Rosso, who also co-founded the company. Diesel has several competitors in the fashion industry, including brands such as Tiffany & Co., The North Face, Converse, Levi's, and Wrangler.

Throughout its history, Diesel has faced competition from various fashion and clothing brands, including Benetton Group, Lee, Monki, GAP, Armani, Mexx, Massimo Dutti, G-Star Raw, GUESS, Brioni, and The North Face.

Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy. It sells denim, and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns.

Diesel USA filed for Chapter 11 bankruptcy protection in March 2019. Its parent company, Diesel SpA, is not part of the bankruptcy filing.

Belgian designer Glenn Martens was appointed artistic director of Diesel in October of 2020.

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