Monki

Monki is a Swedish brand, manufacturer of youth clothing and footwear. Founded in 2006, the brand is owned by H&M along with COS, Cheap Monday and Other Stories.

The Monki brand is engaged in the production of outstanding youth clothing and footwear, designed primarily for teenage girls. The range of the brand includes the entire basic wardrobe in casual style with original prints and silhouettes, products that meet the latest fashion trends, as well as bold and extravagant models that combine Scandinavian and Asian motifs.

The main philosophy of the brand is self-expression with the help of extraordinary things and eye-catching accessories.

In January 2020, the Monki brand presented a new collection of Monki Denim denim pants. The sophistication of this collection lies precisely in the fact that it consists of a number of various models in the most diverse colors - from traditional to ultra-modern.

At the moment, the company's creative collections are sold in many countries. There are more than 120 branded stores, each of which looks like a fairy-tale world and is designed in the form of a forest, a park, a city, an underwater kingdom.

“Monki is the first fashion brand to receive RFSL LGBTQ certification; this marks a major turn towards greater inclusion in the fashion industry and we are very proud to be part of the Monki journey,” added Gustaf Hedman, Director of Education at RFSL.