ContentSquare was founded in Paris in 2012, by Jonathan Cherki, who started developing the technology four years earlier as part of the ESSEC business school Ventures incubator. In 2012, his project was recognized by Tremplin Entreprise, an awards committee jointly managed by ESSEC and the French Senate. It received a 450,000 Euro grant from French business angel Seed4Soft.
In 2014, ContentSquare licensed its software. The solution was voted one of the most innovative e-commerce technologies in the world by Gartner.
By 2015, the company opened an office in London. That year, it became part of the 2015 class of the Pass French Tech - a program to support the growth of French digital innovators. It was also recognized as one of the top 100 most exciting startups in Europe.
In December 2017 to get a sense of what items were people abandoning in their carts, ContentSquare analyzed over 29 million online shopping sessions across 14 retail accounts during the 3.5 month holiday period.
In January 2018, to understanding how consumers and users interact with your website and apps ContentSquare received a $42 million investment from a venture capital consortium led by US-based firm Canaan, and including Highland Europe, Eurazeo and H14.
ContentSquare announced a new integration with Adobe Analytics and Adobe Target in March 2018, that allows users of Adobe’s marketing tools get detailed insights on page components and to help marketers understand the value of each content component. An AI-based recognition algorithm called Auto-Zone was also added in 2018 which configured sites through semantic understanding of the site’s components. Auto-Zone tracks the accompanying behavior and recognize accompanying behaviors when new buttons are added.