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ContentSquare

ContentSquare

ContentSquare is an experience optimization platform for business that captures visitor behavior insights, designed to help increase conversions. It uses artificial intelligence to provide automatic recommendations.

History

ContentSquare was founded in Paris in 2012, by Jonathan Cherki, who started developing the technology four years earlier as part of the ESSEC business school Ventures incubator. In 2012, his project was recognized by Tremplin Entreprise, an awards committee jointly managed by ESSEC and the French Senate. It received a 450,000 Euro grant from French business angel Seed4Soft.

In 2014, ContentSquare licensed its software. The solution was voted one of the most innovative e-commerce technologies in the world by Gartner.

By 2015, the company opened an office in London. That year, it became part of the 2015 class of the Pass French Tech - a program to support the growth of French digital innovators. It was also recognized as one of the top 100 most exciting startups in Europe.

In 2016, ContentSquare secured a $20M capital investment by venture capital firm Highland Europe. By then, the company ranked in Deloitte’s Fast 500 list.

In December 2017 to get a sense of what items were people abandoning in their carts, ContentSquare analyzed over 29 million online shopping sessions across 14 retail accounts during the 3.5 month holiday period.

In January 2018, to understanding how consumers and users interact with your website and apps ContentSquare received a $42 million investment from a venture capital consortium led by US-based firm Canaan, and including Highland Europe, Eurazeo and H14.

ContentSquare announced a new integration with Adobe Analytics and Adobe Target in March 2018, that allows users of Adobe’s marketing tools get detailed insights on page components and to help marketers understand the value of each content component. An AI-based recognition algorithm called Auto-Zone was also added in 2018 which configured sites through semantic understanding of the site’s components. Auto-Zone tracks the accompanying behavior and recognize accompanying behaviors when new buttons are added.

The company has offices in London, New York, San Francisco and Munich. Its clients: Tiffany, WalMart, Clarks, Orange, Voyages-SNCF, L’Occitane, and Unilever, among others.

Timeline

May 25, 2021
ContentSquare raises a $500,000,000 series E round from BlackRock Private Equity Partners, Bleu Capital, Bpifrance, Canaan Partners, Eurazeo, Highland Europe, KKR and SoftBank Vision Fund.
May 19, 2020
ContentSquare raises a $190,000,000 series D round from BlackRock.
January 2019
ContentSquare raises a $60,000,000 series C round from Canaan Partners, Eurazeo, H14 and Highland Europe.
January 2018
ContentSquare raises a $42,000,000 series B round from Canaan Partners, Eurazeo, H14 and Highland Europe.
October 18, 2016
ContentSquare raises a $20,000,000 series B round from Highland Europe.

Funding rounds

Patents

Further Resources

Title
Author
Link
Type
Date

News

Title
Author
Date
Publisher
Description
Christine Hall
May 25, 2021
Crunchbase News
The company enables businesses to create better customer experiences by analyzing customer behavior via anonymous web, mobile and app interactions.
FinSMEs
May 25, 2021
FinSMEs
About | Advertise | Contact | Disclaimer | News | The Daily Deal Newsletter FinSMEs.com by FinSMEs is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Christine Hall
May 19, 2020
Crunchbase News
Contentsquare helps businesses increase revenue, engagement and growth via better customer experiences.
Steve O'Hear
May 19, 2020
TechCrunch
Contentsquare, the cloud-based platform that helps businesses understand how and why users are interacting with their app, mobile and web sites, has closed $190 million in Series D funding. The round is led by BlackRock's Private Equity Partners team, with participation from previous investors. In addition, as part of this round, Sapiance Capital Limited is [...]

References

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