CNN TV channel (Cable News Network).
On June 1, 1980, Ted Turner's CNN began operating. The history of the creation of the TV channel began in 1970, when a young enterprising American Robert Edward (Ted) Turner, having sold his rather successful advertising business, bought two independent TV stations in Atlanta and Charlotte.
CNN (Cable News Network) is a 24-hour cable news channel. The history of the creation of the TV channel began in 1970, when a young enterprising American Robert Edward (Ted) Turner, having sold his rather successful advertising business, bought two independent TV stations in Atlanta and Charlotte. In just three years, Turner, who firmly believed in the cable future of television, managed to create a profitable company TBS - Turner Broadcasting System, which by 1975 went on nationwide broadcast.
In the late 1970s Turner announced his ambition to create a 24-hour cable news channel. At first, many in the television industry thought the idea was completely hopeless and assured Turner that no one would ever watch that much news. In 1979, Turner sold the channel in Atlanta for $20 million, which he invested in the implementation of his idea, in total, about $100 million was invested in this project.
On May 21, 1979, Ted Turner announced that the news channel would be launched on June 1, 1980, and he kept his word: at 18.00 in the American city of Atlanta, the 24-hour cable news channel CNN - Cable News Network began broadcasting.
In the first year of its existence, CNN brought only losses to Turner - the station lost more than $ 2 million a month.
In 1981, CNN's first serious competitor was the Satellite News Channel (SNC), a joint venture between Group W Westinghouse and ABC. Using funds raised from other activities, Turner bought SNC in 1983, giving CNN a monopoly on the cable news market.
CNN had one important advantage over its competitors - this or that event was broadcast in real time, and not in the evening prime time, as on other channels. The advent of CNN coincided with the rapid development of communication technology, as well as an increased demand for news, which were transmitted by this station non-stop. The combination of all these circumstances led to the inevitable growth of the channel, which gradually became profitable, and pushed its creator to enter the global market. In June 1982, broadcasting to Japan began, in September 1985 - to Europe.
Up until 1991, CNN was a "regular" news channel, reporting on world events quickly. The situation was changed by Operation Desert Storm. The day before the start of the bombing of Iraq by Allied aircraft, almost all journalists urgently left the country. Only the CNN film crew remained in a "workable" state in Baghdad, which worked live for the first 19 hours of the war.
Broadcast TV channels around the world were forced to report on the course of hostilities with reference to Ted Turner's channel. If before 1991 about 2% of Americans watched CNN, then during the hostilities the channel's audience increased to 10%. At the end of the war, the Pentagon leadership admitted that the military most often learned about the course of hostilities not from reports from the battlefield, but from CNN news reports.
The channel has earned a brilliant reputation in the Gulf War. Using success, Turner built up momentum: CNN expanded its correspondent network by opening newsrooms around the world.
As a result, Turner's television set the standard for broadcasting. More than a billion viewers were sure that they would always learn about any event as quickly and as accurately as possible from CNN's live broadcast.
Today, CNN is one of the leading news networks and one of the most respected and trusted sources of news and information.
CNN broadcasts in different languages in more than 200 countries around the world. The channel's audience is more than 2 billion people.
We Are CNN: The Work That Continues
February 18, 2022