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Byredo

Byredo

Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham.

OverviewStructured DataIssuesContributors

Contents

byredo.com
byredo.com/eu_en
Is a
Company
Company
Organization
Organization

Company attributes

Industry
Consumer goods
Consumer goods
Perfume
Perfume
Location
Stockholm
Stockholm
Sweden
Sweden
B2X
B2C
B2C
0
B2B
B2B
CEO
Ben Gorham
Ben Gorham
0
Founder
Ben Gorham
Ben Gorham
Pitchbook URL
pitchbook.com/profiles.../56822-41
Number of Employees (Ranges)
201 – 5000
Phone Number
+33186476005
Full Address
Box 3065 103 61 Stockholm Sweden
Founded Date
2006
0
Glassdoor ID
2463069
CFO
Ben Gorham
Ben Gorham
0
Patents Assigned (Count)
1
Country
Sweden
Sweden

Other attributes

Company Operating Status
Active
Contact Page URL
byredo.com/eu_en/help
Partner Organizations
RTFKT
RTFKT
Wikidata ID
Q30595852
Overview

Byredo is a fragrance house located in Europe that produces consumer goods such as perfumes, home fragrances, makeup, and accessories. Its products are sold in more than forty countries worldwide and are also available for purchase through its online platform. It was founded by Ben Gorham, who also acts as creative director of the company. Gorham takes influences for the Byredo's products from his background as a Scandinavian who also has Indian heritage.In 2013, Byredo was acquired by Manzanita Capital for an undisclosed amount.

Products

Byredo's products include personal goods, including perfumes, makeup, and hand and body care. It also offers home fragrance products, such as candles and textile perfumes. Its perfumes come in various forms, including travel editions, hair perfumes, and roll-on perfumed oils. Scents that are used to create Byredo's products range from floral, musk, spices, and woody notes.

Sub-label

The company also has a sub-label that was developed in 2019 and is referred to as Byproduct. When it was initially launched, the label consisted of predominantly luxury eyewear, specifically sunglasses. Styles that have been offered include small round lenses, geometric-shaped lenses, and aviator-inspired sunglasses. This sub-label later went on to offer fashion accessories such as coats, shoes, bags, wallets, sweaters, and t-shirts.

Collaborations

Byredo has collaborated with a variety of companies and organizations since its inception. Some brands that have been involved with collaborations include Bentgablenits, OJAS, and Lucia Pica.One of the biggest collaborations with the brand was in late 2020 when it partnered with IKEA to release a line of affordable scented candles. The line was called OSYNLIG and included thirteen different scents.

Timeline

No Timeline data yet.

Funding Rounds

Products

Acquisitions

SBIR/STTR Awards

Patents

Further Resources

Title
Author
Link
Type
Date

Ana Takahashi x Byredo Tutorial

https://www.instagram.com/tv/CNXAqHugsHp/

Web

April 7, 2021

Byredo Dips Further Into Fashion With New Luxury Sunglasses Collection

Chris Singh

https://www.bosshunting.com.au/style/accessories/byredo-byproduct-34-sunglasses/

Web

April 8, 2022

References

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