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Brightback is a technology company offering automated customer retention software platform for subscription businesses that is headquartered in San Francisco, California and was founded in 2018 by Guy Marion and Cory Watlio.
The Brightback platform gives businesses a platform for managing, standardizing, and automating their customers subscription canceling process while attempting to keep them as customers. Features the Brightback platform offers are the ability to identify at-risk customers, target specific customers segments, engage each at-risk customer with a personalized cancel page, view metrics and generate real-time alerts, use customer data to offer business insights, and save workflows across different applications. Brightback integrates with the following applications: Intercom, Salesforce, Segment, Slack, Tontango, Zapier, and Zendesk.
On April 23, 2019 Brightback completed a venture funding round with $11 million in funding from Index Ventures (lead investor), Point Nine Capital, Matrix Partners, and Rembrandt Venture Partners.
