Company attributes
Other attributes
The Scottish company BrewDog, engaged in the production of eco-friendly beer that does not lead to unnecessary carbon emissions during production.
Brewdog's financial performance
BrewDog already produces beer in Scotland, Germany, Australia and America. The company is actively expanding, opening 25 new locations and launching new production on newly acquired 42 acres of land. So far, she has received all the capital through crowdfunding. More than 200,000 people have purchased "punk capital" — as the startup calls its virtual shares - on the company's website for $35. Additionally, BrewDog plans to earn $69 million in this way. The profit of the brewing brand amounted to $297 million in 2019 and $484 million in 2020.
Potential market and prospects of Brewdog
In the market of alcoholic beverages, there is a constant increase in preferences for low-alcohol beverages, primarily beer. The pandemic and the social isolation to which it led became an additional factor in the increase in alcohol consumption. The global beer market, according to Allied Market Research, could reach $685 billion by 2025 with an annual growth of 1.8%.
The main competitors of the brand are beer giants such as Anheuser-Busch InBev and Constellation Brands, Inc.
