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Blanket (company)

Blanket (company)

Blanket is a Miami-based sales automation company with a distributed team.

Blanket is a developer of a sales demonstrations booking platform designed to automate the sales development process. The company's platform provides an API and dashboard to manage referrals, ambassadors, affiliates and field representatives to help enable organizations to book sales demos and increase product sales. They do this by prospecting, emailing, building landing pages, and scheduling calls for sales representatives.

Blanket's goal is to help users cover their Total Addressable Market (TAM), which is where the name Blanket came from.


Blanket was founded in 2016 by Alex Nucci and Ricardo Vazquez originally as Gramercy, which was a tool for creating marketing campaigns. During production of the Gramercy product, they ran out of momentum and funding and found investor interest in their team with a different product. They then pivoted to Blanket, a sales demonstration automation platform.

Following the pivot, Alex Nucci and Ricardo Vazquez participated in the LAUNCH Accelerator in San Francisco. Following the accelerator, the company added Ed Escobar as its head of operations.


January 10, 2019
Blanket raises a $3,000,000 seed round from Revolution's Rise of the Rest Seed Fund and Slow Ventures.
February 1, 2018
Blanket raises a $540,000 seed round from Jason Calacanis, Jesse Stein and Miami Angels .

Funding rounds


Further reading


#MiamiTech Startup Spotlight: For automated sales development, Blanket has you covered - Refresh Miami

Nancy Dahlberg


March 21, 2019

Documentaries, videos and podcasts



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