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Because Animals

Because Animals

Because Animals is a pet food and cellular agriculture technology company founded in 2016 by Shannon Falconer and Joshua Erret, and is located in Philadelphia, Pennsylvania. Because Animals makes 100% animal-free pet foods, treats, and supplements.

OverviewStructured DataIssuesContributors

Contents

becauseanimals.com
Is a
Organization
Organization
Company
Company

Company attributes

Industry
Cell-based meat
Cell-based meat
Plant-based meat
Plant-based meat
Cellular agriculture
Cellular agriculture
Pet food
Pet food
Food technology
Food technology
Alternative proteins
Alternative proteins
...
Location
Toronto
Toronto
Pennsylvania
Pennsylvania
Philadelphia
Philadelphia
United States
United States
B2X
B2B
B2B
0
B2C
B2C
CEO
Shannon Falconer
Shannon Falconer
Founder
Shannon Falconer
Shannon Falconer
AngelList URL
angel.co/because-animals-1
Pitchbook URL
pitchbook.com/profiles...170089-84
Legal Name
Because Animals Inc
Accelerator
RebelBio
RebelBio
Accelerator Batch
‌
RebelBio Cohort 6
Date Incorporated
2016
Number of Employees (Ranges)
11 – 500
Email Address
hello@becauseanimals.com
Phone Number
+18006748132
+16478284817
Investors
Keen Growth Capital
Keen Growth Capital
Draper Associates
Draper Associates
SOSV
SOSV
RebelBio
RebelBio
Founded Date
2016
0
Latest Funding Round Date
November 1, 2019
Latest Funding Type
Private equity
Private equity
Wellfound ID
because-animals-1

Other attributes

Company Operating Status
Active

Because Animals is a pet food and cellular agriculture company located in Philadelphia, Pennsylvania, founded in 2016 by Shannon Falconer and Joshua Errett. Because Animals makes 100% animal-free pet food, treats, and supplements through a combination of cultured proteins, clean meat, algae, seaweed, and plants that are sustainably made and sourced.

Because Animals is driven to bring clean meat into the pet food industry to reduce the need for factory farming, and remove what co-founder Joshua Errett calls "4D meat" that is typically used to make pet food. 4D meat is meat that is coming from animals that are dead, dying, deformed, or diseased, and not fit for human consumption.

The founders of Because animals, Shannon Falconer, and Joshua Erret, met each other while volunteering at a cat rescue shelter in Toronto, Canada. After connecting with each other, they went on to found Because Animals together in 2016 with the goal of creating "nutritious, sustainable, and cruelty-free pet food".

Funding
Seed

On December 31, 2018 Because Animals completed their seed funding round raising an undisclosed amount of funding from SOSV and RebelBio.

Products

Product name
Product category
Ingredients
Product link

Superfood Supplement for Cats

Supplement

Dried seaweed meal, whole ground cranberries, organic whole leaf wheatgrass powder, organic pumpkin powder, organic coconut flour, dried Bacillus coagulons fermentation product, ground turmeric.

https://shop.becauseanimals.com/products/superfood-supplement-for-cats

Superfood Supplement for Dogs

Supplement

Dried seaweed meal, organic pumpkin powder, organic whole ground blueberries, organic whole leaf wheatgrass powder, organic coconut flour, organic inulin, fried Bacillus coagulons fermentation product, ground turmeric.

https://shop.becauseanimals.com/products/superfood-supplement-for-dogs

How to use Because Animals Superfood Supplements.

Timeline

No Timeline data yet.

Funding Rounds

Products

Acquisitions

SBIR/STTR Awards

Patents

Further Resources

Title
Author
Link
Type
Date

Because Animals Takes New Approach to Pet Food

Pet Business Staff

http://www.petbusiness.com/Because-Animals-Takes-New-Approach-to-Pet-Food/

Web article

Metro Morning | Vegetarian dog food

https://www.cbc.ca/listen/shows/metro-morning/segment/15543323

May 10, 2018

New Animal-Free Pet Food Company Aims For 'Worldwide Impact' With Algae And Clean Meat

Emily Court

https://www.plantbasednews.org/post/pet-food-company-algae-and-clean-meat

Web article

Startup Debuts New Vegan Food for Cats and Dogs

Symphony Barnes

https://vegnews.com/2018/6/startup-debuts-new-vegan-food-for-cats-and-dogs

Web article

The Future of Pet Food is Here

Prnewswire.com

https://www.prnewswire.com/news-releases/the-future-of-pet-food-is-here-300662606.html

News article

References

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