Assemble Protocol

ASSEMBLE Protocol recognizes the fact that there are still pervasive issues, such as lack of places where consumers can redeem their points despite the global reward point market’s rapid and aggressive growth. A variety of enterprises including airlines, credit card companies, department stores, and outlets have adopted the concept of a loyalty program in order to maximize their profits, attract potential customers, and for other marketing purposes. Yano Research Group, a Japanese research company, estimated that the Korean reward point market is worth roughly 20 trillion KRW, whilst the global reward point market is worth more than 200 trillion KRW. Although a number of enterprises introduced loyalty programs solely for marketing purposes, their systems are now already regarded to be outdated and need improvement. After all, the reward points are recorded as a liability in point providers’ balance sheets, and yet consumers have almost no opportunity to make purchases with their points.

ASSEMBLE Team introduces ASSEMBLE Protocol which is a blockchain-based global point integration platform. ASSEMBLE Protocol provides a reliable service based on a transparent and safe token ecosystem by exploiting blockchain technology. Consumers can use their loyalty points, with the same attitude as they use cash, everywhere in the world without any time or place restrictions, while companies can expand their businesses and access diverse user pools. ASM Token issued by ASSEMBLE can widely be utilized in various areas such as education, cultural activities, hobbies, fashion and beauty. With its plug-in system, ASSEMBLE will allow easy access to the platform and build a network for ASSEMBLE partners. STA1.com and YWMobile are the major partners of the ASSEMBLE Protocol. Existing point consumers and usage places previously secured by the partners will help ASSEMBLE settle in the market, this in turn will become ASSEMBLE’s point of differentiation. Hence, STA1.com and YWMobile are the core partners of the ASSEMBLE Protocol:

1) STA1.com possesses 520,000 subscribers on their platform, 3,000 partnering firms and accumulated 1 billion KRW in sales revenue

2) YW Mobile is the provider of chauffeur services, that has 100,000 app downloads and has 2.1 billion KRW in

total sales revenue.

-The point consumers and the usage places secured through the core partners of ASSEMBLE will contribute to the popularity of our platform and make it widely recognized both in online and offline domains. This in turn will become the competitive advantage of ASSEMBLE Protocol.

Point Exchange ASSEMBLE provides an opportunity to exchange various points for a single token. The various points can be integrated and converted into a single ASM Token or can be cashed out through a simple process.

-When a consumer incurs payment for a product and receives points from the point provider, the customer can then exchange the collected points for ASM Tokens at the ASSEMBLE Platform's PX.

Marketplace The MP is a place where product transactions occur with ASP Tokens. Consumers can purchase products from the seller under fair conditions. Moreover, consumers may earn additional rewards through community participation or by leaving reviews about their post-purchase experience.

- Data Infra The ASSEMBLE platform will have a data infrastructure. Consumer data is accumulated in the database, and advertisers can effectively run advertisements based on the data.

2019 Q3~Q4

Team Building

Application & Service Concept Formation

2020v Q4

White Paper Release

ASM Token Generation Event

Partnership Establishmnet with STA1.com

Partnership Establishmnet with Club Pass

Tech Partnership Establishment with Wanchain

Tech Partnership Establishment with Luniverse

ASP Plug-in Point Accumulation API

Development Completion

Commercializaition of the ASP Plug-in of the

Partner Company "Club Pass"

2021 Q1

Assemble Wallet Development

Assemble Wallet Alpha and Beta Testing

Assemble Wallet Launching

Point Exchange Function Development

for Android & IOS App

Point Exchange Function Release

for Android & IOS App

2021 Q2

Assemble Market Development

Assemble Market Alpha and Beta Testing

Launching Assemble market

ASSEMBLE Protocol recognizes the fact that there are still pervasive issues, such as lack of places where consumers can redeem their points despite the global reward point market’s rapid and aggressive growth. A variety of enterprises including airlines, credit card companies, department stores, and outlets have adopted the concept of a loyalty program in order to maximize their profits, attract potential customers, and for other marketing purposes. Yano Research Group, a Japanese research company, estimated that the Korean reward point market is worth roughly 20 trillion KRW, whilst the global reward point market is worth more than 200 trillion KRW. Although a number of enterprises introduced loyalty programs solely for marketing purposes, their systems are now already regarded to be outdated and need improvement. After all, the reward points are recorded as a liability in point providers’ balance sheets, and yet consumers have almost no opportunity to make purchases with their points.

ASSEMBLE Team introduces ASSEMBLE Protocol which is a blockchain-based global point integration platform. ASSEMBLE Protocol provides a reliable service based on a transparent and safe token ecosystem by exploiting blockchain technology. Consumers can use their loyalty points, with the same attitude as they use cash, everywhere in the world without any time or place restrictions, while companies can expand their businesses and access diverse user pools. ASM Token issued by ASSEMBLE can widely be utilized in various areas such as education, cultural activities, hobbies, fashion and beauty. With its plug-in system, ASSEMBLE will allow easy access to the platform and build a network for ASSEMBLE partners. STA1.com and YWMobile are the major partners of the ASSEMBLE Protocol. Existing point consumers and usage places previously secured by the partners will help ASSEMBLE settle in the market, this in turn will become ASSEMBLE’s point of differentiation. Hence, STA1.com and YWMobile are the core partners of the ASSEMBLE Protocol:

1) STA1.com possesses 520,000 subscribers on their platform, 3,000 partnering firms and accumulated 1 billion KRW in sales revenue

2) YW Mobile is the provider of chauffeur services, that has 100,000 app downloads and has 2.1 billion KRW in

total sales revenue.

-The point consumers and the usage places secured through the core partners of ASSEMBLE will contribute to the popularity of our platform and make it widely recognized both in online and offline domains. This in turn will become the competitive advantage of ASSEMBLE Protocol.

Point Exchange ASSEMBLE provides an opportunity to exchange various points for a single token. The various points can be integrated and converted into a single ASM Token or can be cashed out through a simple process.

-When a consumer incurs payment for a product and receives points from the point provider, the customer can then exchange the collected points for ASM Tokens at the ASSEMBLE Platform's PX.

Marketplace The MP is a place where product transactions occur with ASP Tokens. Consumers can purchase products from the seller under fair conditions. Moreover, consumers may earn additional rewards through community participation or by leaving reviews about their post-purchase experience.

- Data Infra The ASSEMBLE platform will have a data infrastructure. Consumer data is accumulated in the database, and advertisers can effectively run advertisements based on the data.

2019 Q3~Q4

Team Building

Application & Service Concept Formation

2020v Q4

White Paper Release

ASM Token Generation Event

Partnership Establishmnet with STA1.com

Partnership Establishmnet with Club Pass

Tech Partnership Establishment with Wanchain

Tech Partnership Establishment with Luniverse

ASP Plug-in Point Accumulation API

Development Completion

Commercializaition of the ASP Plug-in of the

Partner Company "Club Pass"

2021 Q1

Assemble Wallet Development

Assemble Wallet Alpha and Beta Testing

Assemble Wallet Launching

Point Exchange Function Development

for Android & IOS App

Point Exchange Function Release

for Android & IOS App

2021 Q2

Assemble Market Development

Assemble Market Alpha and Beta Testing

Launching Assemble market

ASSEMBLE Protocol recognizes the fact that there are still pervasive issues, such as lack of places where consumers can redeem their points despite the global reward point market’s rapid and aggressive growth. A variety of enterprises including airlines, credit card companies, department stores, and outlets have adopted the concept of a loyalty program in order to maximize their profits, attract potential customers, and for other marketing purposes. Yano Research Group, a Japanese research company, estimated that the Korean reward point market is worth roughly 20 trillion KRW, whilst the global reward point market is worth more than 200 trillion KRW. Although a number of enterprises introduced loyalty programs solely for marketing purposes, their systems are now already regarded to be outdated and need improvement. After all, the reward points are recorded as a liability in point providers’ balance sheets, and yet consumers have almost no opportunity to make purchases with their points.

ASSEMBLE Team introduces ASSEMBLE Protocol which is a blockchain-based global point integration platform. ASSEMBLE Protocol provides a reliable service based on a transparent and safe token ecosystem by exploiting blockchain technology. Consumers can use their loyalty points, with the same attitude as they use cash, everywhere in the world without any time or place restrictions, while companies can expand their businesses and access diverse user pools. ASM Token issued by ASSEMBLE can widely be utilized in various areas such as education, cultural activities, hobbies, fashion and beauty. With its plug-in system, ASSEMBLE will allow easy access to the platform and build a network for ASSEMBLE partners. STA1.com and YWMobile are the major partners of the ASSEMBLE Protocol. Existing point consumers and usage places previously secured by the partners will help ASSEMBLE settle in the market, this in turn will become ASSEMBLE’s point of differentiation. Hence, STA1.com and YWMobile are the core partners of the ASSEMBLE Protocol:

1) STA1.com possesses 520,000 subscribers on their platform, 3,000 partnering firms and accumulated 1 billion KRW in sales revenue

2) YW Mobile is the provider of chauffeur services, that has 100,000 app downloads and has 2.1 billion KRW in

total sales revenue.

-The point consumers and the usage places secured through the core partners of ASSEMBLE will contribute to the popularity of our platform and make it widely recognized both in online and offline domains. This in turn will become the competitive advantage of ASSEMBLE Protocol.

Point Exchange ASSEMBLE provides an opportunity to exchange various points for a single token. The various points can be integrated and converted into a single ASM Token or can be cashed out through a simple process.

-When a consumer incurs payment for a product and receives points from the point provider, the customer can then exchange the collected points for ASM Tokens at the ASSEMBLE Platform's PX.

Marketplace The MP is a place where product transactions occur with ASP Tokens. Consumers can purchase products from the seller under fair conditions. Moreover, consumers may earn additional rewards through community participation or by leaving reviews about their post-purchase experience.

- Data Infra The ASSEMBLE platform will have a data infrastructure. Consumer data is accumulated in the database, and advertisers can effectively run advertisements based on the data.

2019 Q3~Q4

Team Building

Application & Service Concept Formation

2020v Q4

White Paper Release

ASM Token Generation Event

Partnership Establishmnet with STA1.com

Partnership Establishmnet with Club Pass

Tech Partnership Establishment with Wanchain

Tech Partnership Establishment with Luniverse

ASP Plug-in Point Accumulation API

Development Completion

Commercializaition of the ASP Plug-in of the

Partner Company "Club Pass"

2021 Q1

Assemble Wallet Development

Assemble Wallet Alpha and Beta Testing

Assemble Wallet Launching

Point Exchange Function Development

for Android & IOS App

Point Exchange Function Release

for Android & IOS App

2021 Q2

Assemble Market Development

Assemble Market Alpha and Beta Testing

Launching Assemble market

ASSEMBLE Protocol recognizes the fact that there are still pervasive issues, such as lack of places where consumers can redeem their points despite the global reward point market’s rapid and aggressive growth. A variety of enterprises including airlines, credit card companies, department stores, and outlets have adopted the concept of a loyalty program in order to maximize their profits, attract potential customers, and for other marketing purposes. Yano Research Group, a Japanese research company, estimated that the Korean reward point market is worth roughly 20 trillion KRW, whilst the global reward point market is worth more than 200 trillion KRW. Although a number of enterprises introduced loyalty programs solely for marketing purposes, their systems are now already regarded to be outdated and need improvement. After all, the reward points are recorded as a liability in point providers’ balance sheets, and yet consumers have almost no opportunity to make purchases with their points.

ASSEMBLE Team introduces ASSEMBLE Protocol which is a blockchain-based global point integration platform. ASSEMBLE Protocol provides a reliable service based on a transparent and safe token ecosystem by exploiting blockchain technology. Consumers can use their loyalty points, with the same attitude as they use cash, everywhere in the world without any time or place restrictions, while companies can expand their businesses and access diverse user pools. ASM Token issued by ASSEMBLE can widely be utilized in various areas such as education, cultural activities, hobbies, fashion and beauty. With its plug-in system, ASSEMBLE will allow easy access to the platform and build a network for ASSEMBLE partners. STA1.com and YWMobile are the major partners of the ASSEMBLE Protocol. Existing point consumers and usage places previously secured by the partners will help ASSEMBLE settle in the market, this in turn will become ASSEMBLE’s point of differentiation. Hence, STA1.com and YWMobile are the core partners of the ASSEMBLE Protocol:

1) STA1.com possesses 520,000 subscribers on their platform, 3,000 partnering firms and accumulated 1 billion KRW in sales revenue

2) YW Mobile is the provider of chauffeur services, that has 100,000 app downloads and has 2.1 billion KRW in

total sales revenue.

-The point consumers and the usage places secured through the core partners of ASSEMBLE will contribute to the popularity of our platform and make it widely recognized both in online and offline domains. This in turn will become the competitive advantage of ASSEMBLE Protocol.

Point Exchange ASSEMBLE provides an opportunity to exchange various points for a single token. The various points can be integrated and converted into a single ASM Token or can be cashed out through a simple process.

-When a consumer incurs payment for a product and receives points from the point provider, the customer can then exchange the collected points for ASM Tokens at the ASSEMBLE Platform's PX.

Marketplace The MP is a place where product transactions occur with ASP Tokens. Consumers can purchase products from the seller under fair conditions. Moreover, consumers may earn additional rewards through community participation or by leaving reviews about their post-purchase experience.

- Data Infra The ASSEMBLE platform will have a data infrastructure. Consumer data is accumulated in the database, and advertisers can effectively run advertisements based on the data.

2019 Q3~Q4

Team Building

Application & Service Concept Formation

2020v Q4

White Paper Release

ASM Token Generation Event

Partnership Establishmnet with STA1.com

Partnership Establishmnet with Club Pass

Tech Partnership Establishment with Wanchain

Tech Partnership Establishment with Luniverse

ASP Plug-in Point Accumulation API

Development Completion

Commercializaition of the ASP Plug-in of the

Partner Company "Club Pass"

2021 Q1

Assemble Wallet Development

Assemble Wallet Alpha and Beta Testing

Assemble Wallet Launching

Point Exchange Function Development

for Android & IOS App

Point Exchange Function Release

for Android & IOS App

2021 Q2

Assemble Market Development

Assemble Market Alpha and Beta Testing

Launching Assemble market

The-The point consumers and the usage places secured through the core partners of ASSEMBLE will contribute to the popularity of our platform and make it widely recognized both in online and offline domains. This in turn will become the competitive advantage of ASSEMBLE Protocol.

Point Exchange ASSEMBLE provides an opportunity to exchange various points for a single token. The various points can be integrated and converted into a single ASM Token or can be cashed out through a simple process.

-When a consumer incurs payment for a product and receives points from the point provider, the customer can then exchange the collected points for ASM Tokens at the ASSEMBLE Platform's PX.

Marketplace The MP is a place where product transactions occur with ASP Tokens. Consumers can purchase products from the seller under fair conditions. Moreover, consumers may earn additional rewards through community participation or by leaving reviews about their post-purchase experience.

- Data Infra The ASSEMBLE platform will have a data infrastructure. Consumer data is accumulated in the database, and advertisers can effectively run advertisements based on the data.

2019 Q3~Q4

Team Building

Application & Service Concept Formation

2020v Q4

White Paper Release

ASM Token Generation Event

Partnership Establishmnet with STA1.com

Partnership Establishmnet with Club Pass

Tech Partnership Establishment with Wanchain

Tech Partnership Establishment with Luniverse

ASP Plug-in Point Accumulation API

Development Completion

Commercializaition of the ASP Plug-in of the

Partner Company "Club Pass"

2021 Q1

Assemble Wallet Development

Assemble Wallet Alpha and Beta Testing

Assemble Wallet Launching

Point Exchange Function Development

for Android & IOS App

Point Exchange Function Release

for Android & IOS App

2021 Q2

Assemble Market Development

Assemble Market Alpha and Beta Testing

Launching Assemble market

ASSEMBLE Protocol recognizes the fact that there are still pervasive issues, such as lack of places where consumers can redeem their points despite the global reward point market’s rapid and aggressive growth. A variety of enterprises including airlines, credit card companies, department stores, and outlets have adopted the concept of a loyalty program in order to maximize their profits, attract potential customers, and for other marketing purposes. Yano Research Group, a Japanese research company, estimated that the Korean reward point market is worth roughly 20 trillion KRW, whilst the global reward point market is worth more than 200 trillion KRW. Although a number of enterprises introduced loyalty programs solely for marketing purposes, their systems are now already regarded to be outdated and need improvement. After all, the reward points are recorded as a liability in point providers’ balance sheets, and yet consumers have almost no opportunity to make purchases with their points.

ASSEMBLE Team introduces ASSEMBLE Protocol which is a blockchain-based global point integration platform. ASSEMBLE Protocol provides a reliable service based on a transparent and safe token ecosystem by exploiting blockchain technology. Consumers can use their loyalty points, with the same attitude as they use cash, everywhere in the world without any time or place restrictions, while companies can expand their businesses and access diverse user pools. ASM Token issued by ASSEMBLE can widely be utilized in various areas such as education, cultural activities, hobbies, fashion and beauty. With its plug-in system, ASSEMBLE will allow easy access to the platform and build a network for ASSEMBLE partners. STA1.com and YWMobile are the major partners of the ASSEMBLE Protocol. Existing point consumers and usage places previously secured by the partners will help ASSEMBLE settle in the market, this in turn will become ASSEMBLE’s point of differentiation. Hence, STA1.com and YWMobile are the core partners of the ASSEMBLE Protocol:

1) STA1.com possesses 520,000 subscribers on their platform, 3,000 partnering firms and accumulated 1 billion KRW in sales revenue

2) YW Mobile is the provider of chauffeur services, that has 100,000 app downloads and has 2.1 billion KRW in

total sales revenue.

The point consumers and the usage places secured through the core partners of ASSEMBLE will contribute to the popularity of our platform and make it widely recognized both in online and offline domains. This in turn will become the competitive advantage of ASSEMBLE Protocol.

The ASSEMBLE protocol is a blockchain-based global point integration platform that exploits ASM utility tokens, whilst establishing a business ecosystem that can integrate, utilize and monetize existing points and miles with point providers, consumers and retailers.

Today’s post will be an introduction to the ASSEMBLE Protocol. We will provide you with an overview of the ASSEMBLE platform, and give a short introduction of its functionalities. These will be covered gradually in future posts.

1. Enhancing the Consumer Market

As shopping trends are consistently shifting from traditional offline markets to online e-commerce, distribution channels have also changed along with them. In fact, traditional consumption cannot simply be divided into offline and online markets. Nowadays, there are a variety of ways for customers to purchase products based on the consumers’ demographics and psychographics, such as age, interests, and lifestyle.

Along with the changing distribution channels, payment methods have also transformed compared to the past. In today’s world, consumers have different options to make payments for goods and services. For instance, they may opt for any preferred method, which ranges from cash payments to card or mobile payments, or they may even choose to pay with their collected points.

2. The Points Market

The Global Points Market is at the edge of rapid and aggressive expansion, and continues to grow consistently every year. Today, point services are used in various industries for customer acquisition and marketing purposes, and ultimately to increase the inflow of revenue . The first Korean Points System was introduced by Korean Air in 1984. As of 2019, the Korean Points Market was estimated to be worth about 20 trillion KRW, and its CAGR was thought to be more than 10%. As a matter of fact, the total mileage points paid by domestic credit card companies to customers reached 2.9 trillion KRW as of 2017.

While companies have to incur additional marketing expenses to promote or maintain their loyalty programs (point systems), which were introduced for marketing purposes, they cannot properly incentivize their customers to use the points due to the limitations of the point system. Limitations such as short expiration dates or a lack of places. Therefore, points that are spread out among many different companies are not recognized as having equal value to goods from the perspective of the consumers. For example, a local credit card company recently declared that credit card points worth 100 billion KRW are not being utilized annually.

3. The Assemble Protocol

The ASSEMBLE Protocol is a blockchain-based global point integration platform. ASSEMBLE connects the point provider (businesses), point consumers (customers) and retailers (both customers and businesses). The goal of the ASSEMBLE Protocol is to alleviate existing limitations, enable an integration of points into a single token, create various point usage places, and abolish time constraints, so that the points can ultimately be used as a valuable commodity.

Along with that, point providers can build data infrastructure within the ASSEMBLE Platform to establish advertising strategies. Moreover, the ASSEMBLE Protocol gives companies an opportunity for new customer inflow channels. Consumers can see their points at a glance through the ASSEMBLE Platform. Then, they can easily convert their existing points into ASM and ASP Tokens or they can freely cash them out or spend them on goods or services within the PX.

4. Combining Points and Blockchain

▶ Assetization of Points

In fact, the utilization of blockchain technology enables a tokenization of the points, which allows users to safely trade their tokens. This serves as an advantageous point of reliability for our platform. The points can also be cashed in real-time through the PX (Point Exchange), which happens to be Assemble Protocol’s in-house exchange platform.

▶ Expandability to Global Markets

As a matter of fact, digital assets issued by blockchain technology entail asset-specific values, which help to solve the pervasive issue of exchange rates and transaction fees. Hence, the point network scattered around the world exploits one single blockchain network, which also helps to solve the problem of transmission speed.

▶ Cost Saving

In-house development of point-services takes a lot of time for any enterprise. On the other hand, the utilization of tokens issued by blockchain technology may save a lot of money and time expended on building security and operating systems.

4. Road Map

2019 Q3–Q4

ASSEMBLE Team Building

Service and Application Concepts Development

2020 Q2

White Paper Announcement

Partnership with Style.com

2020 Q3

Launching ASSEMBLE Wallet

2020 Q4

ASSEMBLE Point Exchange development completion

ASSEMBLE Market Place development completion

2021 Q1

Launching web-version of ASSEMBLE (for Windows/Mac)

Partner PLUG-IN development completion

2021 Q2

Launching mobile-version of ASSEMBLE