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Polaroid (company)

Polaroid (company)

Polaroid is a Massachusetts-based company.

Polaroid was an American company best known for its instant film and cameras. The company was founded in 1937 by Edwin H. Land, to exploit the use of its Polaroid polarizing polymer.[1] Land ran the company until 1981. Its peak employment was 21,000 in 1978, and its peak revenue was $3 billion in 1991.[2]When the original Polaroid Corporation was declared bankrupt in 2001,[3][4] its brand and assets were sold off.[5] The "new" Polaroid formed as a result,[3][5] itself declared bankruptcy in 2008, resulting in a further sale to Polish billionaire Wiaczesław Smołokowski. In May 2017, the brand and intellectual property of Polaroid Corporation were acquired by the largest shareholder of the Impossible Project, which had originally started out in 2008 by producing new instant films for Polaroid cameras.[6] The Impossible Project was renamed Polaroid Originals in September 2017,[7][8][9] and in March 2020 was renamed to simply Polaroid.[10]

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News

Title
Author
Date
Publisher
Description
Taylor Hatmaker
April 21, 2021
TechCrunch
A lot has changed in the last decade-ish of instant photography, yet all the while the boxy build of instant cameras has stayed more or less intact. Modern instant shooters have slimmed down and put on a variety of calming pastel tones, but they're not exactly slender. But lo, Polaroid -- the new Polaroid, not [...]
Cory Gunther
April 20, 2021
www.reviewgeek.com
If you're a fan of retro tech but also want instant gratification, Polaroid's newest instant camera is worth considering. Yes, that's the same Polaroid company that died once or twice but then came back. And while instant cameras are a dime a dozen, this new $99 Polaroid Go is the smallest yet.

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