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Papercup is a London-based company that has created technology which can translate voice tracks on videos to an artificial voice sharing the same content in Spanish. The company also manages its users' Spanish YouTube channels, from which it takes a share of the revenue in exchange for the translation. The company's stated goal is to use its technology to enable translation of video into every language so that the world's population can be reached.
The company's product auto-translates the verbal audio on videos using speech synthesis and speech processing. It uses a neural text-to-speech system and machine learning with the intention of documenting the user's voice characteristics and emotions so that it can be reproduced using artificial intelligence. Other technologies that are used on the website include Google Apps for Businesses and Amazon.
Papercup's target audience is creators using platforms such as Facebook, YouTube, Instagram, and SnapChat. It is also targeting large media companies so other forms of media can be translated.