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NotCo is a food science company located in Santiago, Chile, making plant-based Greek yogurt, milk, cheese and mayonnaise, with the help of their artificial intelligence software called Giuseppe.

NotCo is a food science company using artificial intelligence to create novel plant-based meat and dairy alternatives. The company was founded by Matias Muchnick, Pablo Zamora, and Karim Pichara, and is located in Santiago, Chile.

Use of artificial intelligence

NotCo is developing its own machine learning software technology called "Giuseppe", that learns to predict how to make plant-based ingredients tastes like animal-based products. NotCo is using Giuseppe to map similarities in plant protein and animal proteins using machine learning and genomics to better predict which plant-based ingredients will combine best to emulate animal proteins. Founder and CEO of NotCo, Matias Muchnick, believes that "If we can map the genome of a lentil or whatever bean there is, you could easily understand and predict whether that bean could emulate an animal-based protein." NotCo claims Giuseppe can sort through food consumer needs such as nutrition, sustainability, texture, flavor, and color, in ways which help create plant-based products.

  • Not Mayo
  • Not Milk
  • Not Yogurt
  • Not Cheese
Convertible Note

On April 27, 2017, NotCo received a convertible note from SOSV and IndieBio. Details of the transaction remain undisclosed.

Seed 1

On April 27, 2017, NotCo completed their seed funding round. They raised an undisclosed amount of funding from SOSV and IndieBio.

Seed 2

On December 7, 2017, NotCo completed their second seed funding round. They raised an undisclosed amount of funding from SOSV and IndieBio.

Investment from Kaszek Ventures & SOSV

On July 28, 2018, NotCo announced it received a $3,000,000 investment from Kaszek Ventures and SOSV.


July 27, 2021
NotCo raises a $235,000,000 series D round.
July 26, 2021
NotCo raises $235,000,000 in Series D funding round led by Tiger Global and was joined by DFJ Growth Fund, ZOMA Lab, Lewis Hamilton, Roger Federer, Questlove, Bezos Expeditions, Enlightened Hospitality Investments, Future Positive, L Catterton, Kaszek Ventures, SOSV and Endeavour Catalyst.
September 2020
NotCo raises a $85,000,000 series C round from Future Positive and L Catterton.
September 2020
NotCo raises a $85,000,000 series C round from Future Positive and L Catterton.
September 2020
NotCo raises a $85,000,000 series C round from Future Positive and L Catterton.
March 2019
NotCo raises a $30,000,000 series A round from IndieBio, Kaszek Ventures and The Craftory.

Funding rounds



Camila Sepulveda

Head of Sensorial Innovation

Isidora Silva


Karim Pichara

Co-Founder & CTO

Matias Muchnick

Founder & CEO

Pablo Zamora

Co-Founder & Vice President of Science

Sergio Alguilera

Food Science

Further reading


Algorithms Could Rewrite the Recipes of the Future

Joseph Bien-Kahn

Web article

An eggless mayo startup is out to beat Hampton Creek -- here's the verdict

Erin Brodwin

Web article

Chilean start-up that uses AI to reinvent food eyes U.S. deals

Rosalba O'Brien

Web article

Chilean startup: 'Using technology for plant-based food development is going to be huge'

The Not Company is looking to start a food revolution from Chile

Jonathan Shieber

Web article

Documentaries, videos and podcasts


Indie Bio - Demo Day #5 - NotCo

October 13, 2017




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About | Advertise | Contact | Disclaimer | News | The Daily Deal Newsletter by FinSMEs is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Christine Hall
July 26, 2021
Foodtech company NotCo, making plant-based milk and meat replacements, wrapped up another funding round this year, a $235 million Series D round that gives it a $1.5 billion valuation.
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NotCo did not disclose the size of the investment in a statement Thursday, though it did say that it has raised $130 million to date.
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The Not Company, Latin America's leading contender in the plant-based meat and dairy substitute market, is about to close on an $85 million round of funding that would value it at $250 million, according to sources familiar with the company's plans. The latest round of funding comes on the heels of a series of successes [...]


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