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The company presented a new model, called Nike Cryptokicks, in the RTFKT studio accounts in the Discord messenger and the Twitter social network. As noted by Vogue Business, the novelty is visually similar to Nike Dunk sneakers. The pair is available only to owners of Mnlth NFT tokens - "digital shoe boxes" that the company previously sent to owners of Clone-X avatars created jointly with Japanese artist Takashi Murakami.
Simultaneously with the purchase of sneakers, a digital token is generated with the associated identification codes of the product and its owner, writes The Next Web. Nike claims that this is the best way to protect against counterfeiting, because the buyer gets the opportunity to verify the authenticity of sneakers by a special code on the box.
Moreover, if the owner of CryptoKicks wants to sell blockchain sneakers to someone else, he can simply transfer the token to a new buyer, literally transferring the rights to shoes that can be stored in a digital wallet along with cryptocurrency.
The blockchain patent will help Nike track the sales of CryptoKicks and their resale, and the owners of such sneakers will be engaged in digital selection. That is, "to multiply digital shoes or cross them with other models, getting offspring in the form of a new material pair of shoes."
The US Patent Office has issued sportswear brand Nike‘s patent for its blockchain-compatible sneakers dubbed “CrpytoKicks.”
The patent outlines a system whereby blockchain can be used to attach cryptographically secured digital assets to a physical product, in this case a sports shoe.
“When a consumer buys a genuine pair of shoes a digital representation of a show may be generated, linked with the consumer, and assigned a cryptographic token, where the digital shoe and cryptographic token collectively represent a ‘CryptoKick,'” the patent reads.
In a patent application published on December 10, Nike said it plans to create unique identifiers and ERC 721 tokens for some shoes. These sneakers are called Kryptonics.
Personalized digital shoes in the new, changeable Skin Vial NFT style can now be bought with cryptocurrency. The "tokenized" sneakers from Nike are styled after the Nike Dunk design, which was first introduced as a specialized basketball shoe in the 1980s, and then became the main choice as sports shoes for skateboarders.
At the time of the creation of the news item, the minimum price for "tokenized" shoes was 1.6 ETH on OpenSea (approximately $4,500). At the same time, the company has set a price of 200 ETH for some copies (no less than half a million US dollars).
When sneakers are sold to someone else, ownership can be transferred by trading both real shoe and/or associated digital assets. These digital assets can be stored in what’s being called a “Digital Locker,” a cryptocurrency wallet type app.
But there’s more. It seems someone at Nike has been playing CryptoKitties, as owners of “CryptoKicks” will be able to “intermingle or breed the digital shoe with another digital shoe to create ‘shoe offspring’ and have the offspring made as a new, tangible pair of shoes.”
The original patent application was filed back in April so some of these details won’t come as a surprise to some.
But with the patent now granted by the US Patent Office, perhaps we can expect to see CryptoKicks in the wild at some point in the future. Though there’s been no mention of a launch, yet.
Virtual sneakers for digital avatars in the metaverse are presented in eight colors — black, gray, green, pink, purple, red, white and blue. According to the co-founder of RTFKT studio Benoit Pagotto, in the future, users and partners of the company will have the opportunity to create and change colors independently.
Anyone can purchase CryptoKicks in OpenSea.