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Nesquik

Nesquik

Is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestle Quik in the United States; this was released in Europe during the 1950s as Nesquik.

Since 1999, the brand has been known as Nesquik worldwide. Today, the Nesquik name appears on a wide range of products, including breakfast cereals, powdered mixes for flavored milk, syrups, ready-to-drink products, candy bars, Fondue fountains, Hot chocolate mix, and more.

History

Nesquik began as a chocolate powdered flavoring mix in the United States in 1948, as Nestlé Quik. In the 1950s, it was launched in Europe as Nesquik. In countries with the Quik term (including the U.S., Canada, Mexico, and Australia, where it was originally marketed under the name Nestlé's Quik), the name was changed to the worldwide brand Nesquik in 1999. The same year, Cereal Partners Worldwide introduced Nesquik Cereal, a breakfast cereal that "turns milk into chocolate milk", which is similar to Cocoa Puffs. Nesquik syrup products were introduced in 1981 and ready-to-drink products were introduced in 1984.

On 8 November 2012, Nestlé USA issued a voluntary recall of limited quantities of Nesquik Chocolate Powder made and sold in the United States. These that were recalled were of the 10.9-, 21.8-, and 40.7-ounce tins. This recall only affected the chocolate variety; it did not affect the other varieties of the mix or any other Nesquik products. This was the first known recall of a Nesquik product. These tins were taken off the market after Nestlé was informed via a supplier, Omya Inc. that it had issued a recall of certain lots of one of its own products, calcium carbonate for Salmonella contamination. The affected Nesquik chocolate mix was produced during early October 2012. All affected products had an expiration date of Best Before Oct 2014. Nestlé issued a statement on the recall stating, "We apologize to our consumer and sincerely regret this incident."

On 1 April 2013, the official Facebook page of Nesquik USA posted a photo on their page depicting a broccoli-flavored ready-to-drink flavor of Nesquik. However, upon closer inspection of the photo, there was a notice in the lower-left corner that it was not an actual Nestlé product. Nesquik USA announced later in the same day that it was an April Fool's joke.

In January 2017, Nestlé food scientists outlined a strategy to reformulate their drink mix to remove over half of the sugar content, citing consumer backlash against sweetened mixes and beverages.

Timeline

Patents

Further Resources

Title
Author
Link
Type
Date

How to make a Pinwheel out of a cereal box! | NESQUIK Cereal

Web

January 13, 2017

NESQUIK® Cereal - Knights of the breakfast table

Web

February 5, 2020

The Creativity Challenge 2 | NESQUIK Cereal

Web

February 17, 2017

News

Title
Author
Date
Publisher
Description
December 9, 2020
WebWire
Nestlé announced that it will offer reusable containers for Nesquik cocoa powder, Ricoré chicory and coffee drink, as well as Chocapic Bio cereals in partnership with the French retailer Carrefour and Loop - a global circular company. This is the latest result of Nestlé's efforts to reduce packaging through the use of alternative packaging delivery systems. Consumers can access the cocoa, coffee and chicory drink, and cereal products in reusable stainless-steel containers through Ca...
Reuters Editorial
November 27, 2019
U.S.
Nestle will give its food products ratings according to their nutritional value, the packaged food company said, so customers can better decide the healthiness of their shopping.
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