Klaviyo is a developer of an email and SMS marketing platform designed to pull in data to improve business operations. The company's platform accesses, stores, analyzes, and uses transactional and behavioral data for the company's targeted email and advertising campaigns. Klaviyo offers users the choice of methods to market, including personalized newsletters, automated emails, order follow-ups, and personalized thank you's.
Klaviyo's platform offers users marketing automation through digital channels. The platform is designed for e-commerce merchants.
Klaviyo works by integrating into a user's existing platform or offering users an API to integrate into their system, and connecting existing customer data with Klaviyo's software, which works to make the data actionable through their marketing campaigns. These integrations include:
- SalesForce Commerce Cloud
Through Klaviyo's platform, users are able to segment the customers they wish to market to based on behavior, properties, or previous engagement. This data is generated through Klaviyo's integrations and their native customer tracking. The tracking also offers users the chance to market towards customers who have viewed a product multiple times without purchasing.
Through the data ingestion which drives Klaviyo's segmentation abilities, the company's platform also offers personalization options which can include order details, cart contents, product recommendations and custom web feeds.
Klaviyo raises $200 million in Series C funding round led by Accel with participation from Summit Partners.
Alicia R. Thomas
Customer Journey Retargeting | Shoelace
May 24, 2019
Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation
November 17, 2020
SpotX, Klaviyo and Flip-Pay are Digiday Technology Awards winners
November 12, 2020
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