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Klaviyo

Klaviyo

Klaviyo is a Boston-based automated marketing software company which has a marketing software platform for ecommerce companies.

Klaviyo is a developer of an email and SMS marketing platform designed to pull in data to improve business operations. The company's platform accesses, stores, analyzes, and uses transactional and behavioral data for the company's targeted email and advertising campaigns. Klaviyo offers users the choice of methods to market, including personalized newsletters, automated emails, order follow-ups, and personalized thank you's.

Platform

Klaviyo's platform offers users marketing automation through digital channels. The platform is designed for e-commerce merchants.

Integrations

Klaviyo works by integrating into a user's existing platform or offering users an API to integrate into their system, and connecting existing customer data with Klaviyo's software, which works to make the data actionable through their marketing campaigns. These integrations include:

  • Shopify
  • Magento
  • BigCommerce
  • SalesForce Commerce Cloud
  • WooCommerce
  • ReCharge
  • YotPo.
  • Aftership
  • Privy
  • Facebook
Segmentation

Through Klaviyo's platform, users are able to segment the customers they wish to market to based on behavior, properties, or previous engagement. This data is generated through Klaviyo's integrations and their native customer tracking. The tracking also offers users the chance to market towards customers who have viewed a product multiple times without purchasing.

Personalization

Through the data ingestion which drives Klaviyo's segmentation abilities, the company's platform also offers personalization options which can include order details, cart contents, product recommendations and custom web feeds.

Timeline

May 20, 2021
Klaviyo raises $320,000,000 in Series D Funding round led by new investor Sands Capital.
May 18, 2021
Klaviyo raises a $320,000,000 series D round.
November 18, 2020
Series C

Klaviyo raises $200 million in Series C funding round led by Accel with participation from Summit Partners.

November 17, 2020
Klaviyo raises a $200,000,000 series C round from Accel and Summit Partners.
November 16, 2020
Cohley, a content generation platform, and Klaviyo announce strategic partnership to help Cohley grow their business.
April 2019
Klaviyo raises a $150,000,000 series B round from Summit Partners.
August 18, 2017
Klaviyo raises a $7,000,000 series A round from Astral Capital Partners.
August 26, 2015
Klaviyo raises a $1,500,000 seed round from Accomplice, David Cancel, Elias Torres and TJ Mahony.

Funding rounds

People

Name
Role
LinkedIn

Alexandra Edelstein

Employee

Alicia R. Thomas

Employee

Andrew Bialecki

Founder

Andrew Kenney

Employee

Andrew Lee

Employee

Angie Berkowitz

Employee

Brett McCann

Employee

Brian Whalley

Employee

Brianna M Hernandez

Employee

Charlie Webber

Employee

Daniel Esrig

Employee

David Cancel

Investor

Diana Ecker

Employee

Dmitry Mamyrin

Employee

Ed Hallen

Founder

Eli Lederman

Employee

Elias Torres

Investor

Evan Cover

Employee

Henry Chan

Employee

Jake Cohen

Employee

Jamey Marchese

Employee

Joe Buttitta

Employee

Jon Karlen

Investor

Julian Mondonedo

Employee

Justin Carrasco

Employee

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Further reading

Title
Author
Link
Type
Date

Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation

Ron Miller

Web

November 17, 2020

SpotX, Klaviyo and Flip-Pay are Digiday Technology Awards winners

Web

November 12, 2020

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
TechAhead
June 9, 2021
www.prnewswire.com:443
/PRNewswire/ -- TechAhead, a global leader in digital transformation and product innovation has announced its partnership with Klaviyo, which offers a unique...
FinSMEs
May 20, 2021
FinSMEs
About | Advertise | Contact | Disclaimer | News | The Daily Deal Newsletter FinSMEs.com by FinSMEs is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Danny Crichton
May 18, 2021
TechCrunch
Email marketing is decades old, but it's a category that has surprising life in it. Multiple generations of email marketing companies have come through and sustained success, from Constant Contact to Mailchimp. These brands often become household names -- after all, you probably have hundreds of emails with their logos attached to the email footer. [...]
Klaviyo
May 18, 2021
www.prnewswire.com:443
/PRNewswire/ -- Klaviyo, a leading customer data and marketing automation platform, today announced that it has raised a $320 million Series D round of funding....
Danny Crichton
April 19, 2021
TechCrunch
E-commerce is booming as retailers race to transform their brick-and-mortar footprints into online storefronts. By some counts, the market grew an astonishing 42% in 2020 in the wake of the COVID-19 pandemic, and estimates show that online spending in the U.S. will surpass $1 trillion by 2022. It's a bonanza, and everyone is figuring out [...]
Danny Crichton
April 19, 2021
TechCrunch
Many of the stories in our EC-1 series tell tales of startups in the wilderness hacking out green field opportunities. Klaviyo is a different breed of company: One that went into an established market and challenged powerful incumbents, ultimately finding success with a new, more data-oriented generation of email marketers. As such, the lessons that [...]
Danny Crichton
April 19, 2021
TechCrunch
Startups are stories of feverish dreams and obsessive fears. Short of hearing it from the source, a glimpse into the inbox of a founder would be the best way to experience the travails they endure on the way to building a business. A customer finally makes a purchase, a VC invests or walks away, an [...]
Danny Crichton
April 19, 2021
TechCrunch
Email is the communication medium that refuses to die. "Eventually, every technology is trumped by something new and better. And I feel that email is ready to be trumped. But by what?" wrote the venture capitalist Fred Wilson in 2007. Three years later, he updated readers that other forms of messaging had outgrown email. "It [...]
Robin Madell
February 1, 2021
Business Insider
Black consumers have the buying power of $1.2 trillion, yet finding Black-owned brands to shop for isn't simple. 4theCultr hopes to change that.
Áine Cain
December 12, 2020
Business Insider
From Warby Parker to Stripe to Flipkart, here are the big names and under-the-radar players that you should be keeping an eye on next year.
AlleyWatch
November 23, 2020
AlleyWatch
The Pulse of New York Tech
FinSMEs
November 18, 2020
FinSMEs
About | Advertise | Contact | Disclaimer | News | The Daily Deal Newsletter FinSMEs.com by FinSMEs is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Ron Miller
November 17, 2020
TechCrunch
Boston-based marketing automation firm Klaviyo wants to change the way marketers interact with data, giving them direct access to their data and their customers. It believes that makes it easier to customize the messages and produce better results. Investors apparently agree, awarding the company a $200 million Series C on a hefty $4.15 billion valuation [...]

References

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