Klarna is a financial technology company providing e-commerce payment solutions for merchants and shoppers.

Founded in 2005 by Niklas Adalberth, Sebastian Siemiatkowsky and Viktor Jacobsson, Klarna is an online payment service aiming at removing the risk of online purchases from customer and store.

Unlike PayPal or traditional credit cards, Klarna users don't have to create an account or enter financial details when checking out in an online store. They can enter as little as an email address and zip code and pay Klarna later.

Klarna has the benefit of data - what device a user is on, what time of day they are making the purchase and the item in question to determine the risk of supplying credit. They achieve this in part with Klarna Checkout, which handles the entire transaction.

Klarna offers users a "buy now, pay later" experience. They allow users to pay in installments over time with zero interest. Their fees are charged to the retailer. This motivates user to purchase by reducing friction at checkout. When users fail to pay, Klarna passes the accounts to debt collection agencies. Late or missed payments also negatively affects users credit scores.


Sofort AG

Klarna acquired Sofort AG in 2013, which provided online payment solutions for buyers and merchants in Europe. This acquisition gave Klarna 10% market share in Europe's $100 billion e-commerce market.

Cookies App

Klarna acquired Cookies App in 2016. Cookies App was acquired a few weeks after they announced they were shutting down. The acquisition was largely for the team behind Cookies App.


In 2017, Klarna acquired BillPay. BillPay was a German payments company, purchased by Klarna from their previous owner, Wonga, and helped build a stronger presence in European payments for Klarna.

ShopCo Technologies

In May, 2018, Klarna acquired ShopCo Technologies. ShopCo offered a free Universal Cart browser extension which allowed users to purchase with a single click. Klarna discontinued the browser extension with their acquisition.

Close Brothers Retail Finance

In September of 2018, Klarna acquired Close Brothers Retail Finance and boosted their position in the UK. Close Brothers Retail Finance provided omni-channel retail finance and allowed shoppers to pay in simple, flexible monthly payments. They worked to convert more browsers into buyers. Their integration into Klarna allowed them to develop further and provide more value to merchants.



Jane Walerud, running into Niklas, Sebastian and Viktor at a networking even in 2005, financed Klarna for 60,000€. In return she took 10% of the company. She offered to connect them with an engineering team for 37% of the company.

Series A

In December 2007, Klarna raised $2.2 million from their Series A. Investors included Investment AB and Öresund.

Series B

In May 2010, Klarna raised $9 million from Sequioa Capital.

Series C

In December 2011, Klarna raised $155 million. Investors included General Atlantic and DST Global.

Debt financing

In 2016, Klarna tapped debt markets for $35.2 million to support expansion into the U.S. and diversify funding.

Late VC

In March, 2017, Creandum bought shares for SEK 46 million in Klarna to aid in the acquisition of BillPay.

Secondary Market

Anders Holch Povlsen, in June 2017, announced, with Klarna, a purchase of at least 10% of Klarna. He bought shares from existing investors General Atlantic, DST Global and co-founder Niklas Adalberth.

Visa made an equity investment in Klarna at the same time. Neither party disclosed the size of the stake. This came a week after Klarna recieved a banking license and re-branded as Klarna Bank.

A month later, in July, Klarna announced funding from Permira for around 10% and reported between $225-250 million.

Corporate Round

In October 2018, Klarna announced a $20 million investment from H&M which saw Klarna build an omni-channel payment service spanning H&M's physical and online stores.

In January 2019, Snoop Dogg became a minority investor in Klarna and the face of their Smoooth campaign. The campaign saw Snoop Dogg change his name to Smoooth Dog.

Private Equity Round

In April 2019, Klarna raised $93 million from existing investors. These include approximately 90 persons and companies.

Venture Round

In August 2019, Klarna raised $460 million. Dragoneer Investment Group led the round. Other investors included Commonwealth Bank of Australia, HMI Capital LLC, Merian Chrysalis Investment Company Limited, Första AP-Fonden (AP1), IPGL, IVP and BlackRock managed funds. This funding pushed Klarna to a $5.5 billion valuation.


March 4, 2019

Today, Klarna, a global payment provider, announces a partnership with Canadian instant financing provider, PayBright.

May 4, 2010

Klarna raises a $9,000,000 series B round from Sequoia Capital.

December 1, 2007

Klarna raises a $2,200,000 series A round from Investment AB Öresund.

January 1, 2005

Klarna raises a $80,000 seed round from Jane Walerud.

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
5 Results
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Launch date
1 Result
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Niklas Adalberth


barbaros özbugutu


Carlo Segato


Carol Hargrave


Colin Treseler


Daniel Dudek


Daniel Kalman


Daniel Luna


Danny Crook


Dirk Meij


Erik Stenman


Fabian Linzberger


Felicia Würtenberger


Greg Clayman


Håkan Nylén


Hass Chapman


Henrik Nilsmo


Joseph Hajj


Josh Glover


Justin Drees


Klaus Hommels


Knut Nesheim


Leandro Ostera


Louise Dahlborn Samet


Lukas Duczko


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Further reading


Documentaries, videos and podcasts





Romain Dillet
March 11, 2020
Meet Alma, a French startup that helps you offer a new payment option for your expensive goods. Like Klarna, clients can choose to pay over 3 or 4 installments. But the comparison stops here as Klarna isn't available in France. Alma just raised a $14.1 million (€12.5 million) funding round. Idinvest, ISAI and Picus Capital [...]
Natasha Lomas
March 4, 2020
Some big moves in the payments platform space: Ant Financial Group, the owner of China's Alipay payment platform has announced it's taking a minority stake in Swedish payments platform Klarna -- which has a strong European presence and a flagship product that lets shoppers buy now and pay later in interest-free instalments (typically 14 or [...]
Kevin Peachey
February 27, 2020
BBC News
A report says services such as Klarna are booming among online shoppers despite concerns for young consumers.
Steve O'Hear
January 20, 2020
Tink, the European open banking platform, is disclosing €90 million in new funding, just 11 months after the Sweden-headquartered company announced a €56 million round of funding. Co-leading this new round is Dawn Capital, HMI Capital and Insight Partners. The round also includes the incumbent postal operator and Italy's largest financial services network Poste Italiane [...]
Douglas Busvine
December 16, 2019
Swedish financial technology company Klarna plans to launch in Australia and other markets in 2020 after a strong start for its 'buy now, pay later' service in the United States, CEO Sebastian Siemiatkowski told Reuters.
Romain Dillet
December 3, 2019
On December 11 and December 12, some of the brightest mind in fintech are coming to TechCrunch Disrupt in Berlin. While we'll sit down with some of the most famous tech CEOs and investors, the agenda is particularly packed when it comes to fintech. On the main stage, I'll interview GoCardless CEO Hiroki Takeuchi about [...]
Callum Burroughs
December 3, 2019
Business Insider
Klarna called in consultants to work out why one of its departments was bottlenecked.
Ingrid Lunden
June 7, 2019
The rising popularity of omni-channel commerce -- selling to customers wherever they happen to be spending time online -- has spawned an army of shopping tools and platforms that are giving legacy retail websites and marketplaces a run for their money. Now, one of the faster growing of these is announcing an impressive round of [...]
June 3, 2019
Leading global payments provider Klarna has announced a new partnership with omni-channel occasionwear brand QUIZ. From today, customers shopping online at QUIZ will be able to benefit from Klarna's Pay later in 30 days payment option. Boosting convenience, Klarna's popular Pay later product allows shoppers to see, touch and try their items before having to part with any money -- turning their sitting room into a fitting room. The aim is to give consumers total reassurance that items a...
April 9, 2019
Today, Expedia Group, one of the world's leading travel platforms, and Klarna, a leading European payments provider, have announced they are collaborating to allow customers at Hotels.com®, Expedia.com and ebookers to "travel now, pay later". With Klarna, Expedia Group brands will provide customers the flexibility to pay over time. When planning the next holiday, travelers in Germany and the Nordics will no longer be required to pay in full at the time of booking, easing the financial bu...
March 4, 2019
Today, Klarna, a global payment provider, announces a partnership with Canadian instant financing provider, PayBright. Klarna and PayBright are joining forces to give Klarna's 100,000 global retailers the ability to turn on a consumer finance solution for their Canadian shoppers quickly and easily. "PayBright is a leading provider of e-commerce and in-store point-of-sale financing in Canada, working across multiple verticals from fashion and retail to travel and home," said Michael Rouse...
February 7, 2019
This combination of Gymshark's in-demand products and Klarna's innovative Pay later service, means shoppers never need to miss out on the latest lines and product drops. The Gymshark community can now access new and exclusive gym-gear without fearing their favourite pieces will sell out. The new service allows shoppers to try items on at home, keeping only what they love, before parting with a single penny. Commenting on the partnership, Russ Carroll, UK Commercial Director at Klarna,...
January 8, 2019
Much-loved fashion brand and Love Island favourite Missguided has joined the UK's pay later revolution by partnering with flexible-payments experts Klarna. From today, anyone shopping via the Missguided app can choose Pay later at the checkout, and pay for their goods up to 30 days after delivery. Klarna's Pay later is offered completely interest and fee-free to the shopper. For shoppers who love the variety of clothes and accessories available with online shopping, but hate worrying...
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NEW YORK, Dec. 10, 2018 /PRNewswire/ -- Leading global payments provider, Klarna, released new research, in conjunction with Finn Partners, into consumers'...


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