KitchenAid

Company was founded in 1919 and was based on Hobart Corporation.

A Humble Beginning

The history of the iconic KitchenAid stand mixer began with a chance

encounter between an overburdened baker and an industrious engineer.

The year was 1908, and Herbert Johnston, an engineer at the Hobart

Manufacturing Company in Troy, Ohio, was watching the baker mix bread

dough with an age-old iron spoon. Convinced there should to be a better

way, Johnston set to work developing an 80-quart electric stand mixer.

Less than seven years later, professional bakers across the country had an easier and more efficient way of getting the job done.

1919: The Birth of Unprecedented Quality

The year 1919 was truly a time of change. The Troy

Metal Products Company (a subsidiary of Hobart) set to work on the Model H-5 stand mixer — the first electric “food preparer” for the home.

Wives of Troy executives were commissioned to test the initial prototypes. After a successful trial run, one famously reported, “I don’t care what you call it,

but I know it’s the best kitchen aid I have ever had!”. This was how a brand name was born.

The H-5 was the first in a long line of

KitchenAid stand mixers that utilized “planetary action,” a revolutionary design that rotated the beater in one direction while moving it around the bowl in the opposite path, and included time-saving attachments such as a food grinder and a juicer.

Innovation and quality have always been the hallmark of KitchenAid appliances, and as the decades wore on, the company focused on meeting consumer’s changing needs. When urbanization brought Americans into smaller city dwellings, KitchenAid responded with the Model G, a less expensive, more compact version of the H-5 that weighed half as much. As the country experienced economic downturn in the 1930s, the company recruited renowned industrial designer Egmont Arens to design three new, more affordable stand mixer models. Arens’ designs held such timeless simplicity and function that they remain virtually unchanged to this day.

By the late 1930s, demand for KitchenAid stand mixers was so great that the factory sold out before Christmas each year. But in 1941, war again intervened, and the plant limited its production of stand mixers to focus on munitions. Regular manufacturing resumed

in 1946, and to expand its production capabilities, KitchenAid moved to Greenville, Ohio, where dedicated employees continue to proudly produce the KitchenAid stand mixer today.

Today, the KitchenAid legacy of quality lives on not only in the multifunctional stand mixer and its attachments, but also in the full line of kitchen appliances, gadgets and utensils, cookware, bakeware, cutlery, and kitchen textiles sold around the world. Every

product that carries the KitchenAid name, wherever it is purchased, is guaranteed to be strong, reliable, versatile, and backed by more than 100 years of quality and excellence.