Infobip is a technology company that has developed a communications platform for enterprises and developers. It was established in Croatia in 2006 and now has more than sixty-five office locations spanning six continents. The company focuses specifically on developing solutions that are considered communication platforms as a service (CPaaS). Infobip has acquired several companies and has raised more than $500,000,000 in funding from investors. The company is valued at $1 billion.
Infobip's platform is a customer engagement platform with solutions including SMS, email, voice calling, WhatsApp Business, and Messenger. It also has tools for customer engagement, authentication, security, support, and retention of customers. The platform is intended to be used by businesses, developers, and telecommunications organizations for different applications.
Businesses can use the platform to organize customer engagement activities for all stages of the customer journey. There are nearly twenty communication channels that can be used and a chatbot feature that can be set up by businesses.
Developers for businesses can use Infobip's programmable API stack to integrate communication channels into their company's workflow.There are also software development kits available through Infobip.
Pricing for Infobip is dependent on the location of the traffic, country regulations and restrictions, and various other factors.
The following are examples of use cases for Infobip's CPaaS:
- Account information storage
- Customer Service
- Customer Data Management
- Marketing Communication