Impetus (company)

Impetus is a company providing a business intelligence enterprise software platform for unifying and presenting business data. It is headquartered in Los Gatos, California, and was founded in 1991. Impetus also has offices in India in the following cities: Noida, Indore, Gurgaon, and Bengaluru. The company offers services such as generative artificial intelligence (AI) and machine learning, cloud engineering, and data platform engineering to help organizations modernize their applications, data security, and governance.

Customers using Impetus products and services include Fortune 500 banks, Fortune 200 banks, large mortgage companies, cable TV companies, and telecommunication companies.

The firm specializes in cloud computing, big data, advanced analytics, and artificial intelligence. Impetus offers two products for the automatic conversion of ETL and EDW to the cloud (works with Taradata, Netezza, Ab Initio, Oracle, and other legacy data warehouses), and another product for the self-service of dataflow and analytics with StreamAnalytics (works as a visual IDE for data processing and machine learning with Apache Spark). Services offered by the company include cloud enablement and adoption, data lake implementation and management for unified data access, and advanced analytics and artificial intelligence.

Impetus offers users large language models (LLMs) for automation and innovation, including automating enterprise processes such as customer experience, contact centers, and report generation. These tools are developed to help users scale applications with generative AI and solve business problems in different domains while offering custom-trained and fine-tuned LLMs. Impetus's LLMs also offer users a chance to assess the state of a customer's analytics, create roadmaps for the transition to learning-based, decision-making AI and machine learning (ML), and business alignment based on use cases with performance metrics and model validation.

To help users accelerate a digital transformation across an organization, Impetus offers cloud engineering. This includes architecture consulting to ensure an organization's infrastructure is built on well-architected cloud solutions; application modernization, to migrate and support strategic cloud transformation goals; cloud test engineering, to help automate testing and optimize environments with lower costs; data lakes and warehouses, to help create, migrate, and implement data lakes and warehouses depending on an organization's needs; security and governance, to protect an enterprise data while in the cloud; and cloud ops to ensure an organization's systems continue to work with efficiency.

Impetus offers users data engineering services to help organizations transform data and pull more value from their data. This includes helping organizations set up data lakes and warehouses depending on the organization's business needs; data pipelining, to help users develop data ingestion, ETL/ELT, and transformation pipelines for on-premise, cloud-native, and hybrid environments; data analytics to process various data sources at scale and uncover meaningful insights; AI/ML for the foundation of automation in platforms and models, including ML lifecycle management and MLOps; and data ops, to optimize data quality, data pipeline execution, and resource usage with end-to-end solutions.