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GNC offers an assortment of heath, wellness, and performance products. These include vitamins, protein, performance, wellness, and weight management supplements; herbs; health and beauty products; food; drinks; and other general merchandise.
The company's products feature GNC and third-party brands. GNC's multi-channel business model generates revenue from product sales via retail stores owned by the company, domestic and international franchise activities, third-party contract manufacturing, e-commerce, and corporate partnerships.
In 2023, GNC redesigned its brick-and-mortar locations, extending the in-store shopping capabilities by introducing a social selling tool, Salesfloor, and a mobile point-of-sale (POS) system. Through Salesfloor, GNC enables shoppers to speak with one hundred of the company's coaches via live chat or video calls. The GNC coaches can then assist consumers in building a routine and completing transactions virtually.
