Company attributes
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Founded by Matt Rhodes, Tom Shipley, and Kyle Walker, Foundry is a Texas, United States-based company engaged in the acquisition and nurturing of online brands. In July 12, 2021, the company launched with $100 million in debt-free equity capital from LightBay Capital, a Los Angeles-based, private equity firm and Monogram Capital Partners, a Los Angeles-based firm focusing specifically on investing in consumer brands and service providers.
The acquired funds are utilized in the selection and development of a portfolio of omni-digital brands, in hiring team members, and in deploying the company's data-driven technology platform designed to cultivate brands through enhancement of marketing, product development, and technology to scale brands.
The team focuses on virtual businesses and partners with entrepreneurs on a long-term scale. Foundry's portfolio includes consumer brands with revenue ranging from $1 to $50 million; sectors include home and kitchen, pets, outdoor and fitness, and beauty.
