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Flourish is a personal finance app that empowers individuals to establish savings habits and achieve financial security by making savings feel like play.Founded 2017 in Berkeley, California by Jessica Eting and Pedro Moura, this app is available in the App Store and Google Play. The app rewards users for their good savings habits. Users need to open a free Flourish account and grow their savings. As they save, they unlock activities and chances to win prizes. These prizes range from gift cards, to bragging rights, and more. The app incorporates game elements to help people build positive financial habits, as well as recognition that celebrates milestones and goals, and prizes that reward positive actions.