The company was founded in Singapore in January, 2014 by Muhd Amrullah with an initial aim was to develop a facial recognition algorithm that alters advertisements in real-time based on the age, gender and emotion of an individual for media companies.
The FaceRecog Smart module combines its military-grade facial recognition algorithms and geolocation technology that enable their early partners such as Clear Channel Outdoor to intelligently analyze footfall and track the number of mobile phone users within the vicinity.
FaceRecog Asia offers 3 main products: demographic analytics, geolocation analytics and emotions analytics. The products are offered on a pay-per-use basis in order to reduce upfront cost for the customers and make it accessible to brands, agencies and media owners.
FaceRecog Asia was the winner of the Activate Singapore Tech Talent Day 'Open Ideas' category. The startup is also selected as one of the ten most promising startups in Asia by TechInAsia.