Ecosia

Ecosia

Web search engine that uses profits to plant trees

Ecosia is an Internet search engine based in Germany which donates much of its profit to plant trees in different parts of the world. The search engine uses results from Microsoft’s Bing search engine and then applies its own algorithm for sorting results. Ecosia is a CO2-negative, positive impact, and privacy-friendly search engine company. In February of 2019, the company donated 80% of its profit to plant trees. The company makes its profit from advertising and merchandise, however, doesn’t track users to present personalized results to ensure user privacy.

Product

Ecosia is a web-based Internet search engine with applications for iOS and Android. The company launched on December 7th 2009, the same day as the UN climate talks in Copenhagen. Ecosia ships as a default search engine for Brave, Pale Moon, Waterfox, Vivaldi, and Firefox (German version only). Ecosia including Duckduckgo and Qwant are a few of many search engines using Microsoft’s Bing as a source.

Features

Ecosia features web, image, maps, news, and videos as default search filters. The results can be further sorted with time and filtered by region. It lets the user save specific settings as a region, language, and safe search options through cookies on a user’s browser. The search engine can be used to search another Internet search engines with a specific keyword followed by a hash (#) sign called search tags.

Current list of search tags as of April 2019 include:

Search Tag
Search Operation

#g

Google

#gt

Google Translate

#tr

Google Translate

#wolframalpha

Wolfram Alpha

#a

Amazon

#amazon

Amazon

#b

Bing

#bing

Bing

#book

Google Books

#docs

Google Drive

#ebay

Ebay

#facebook

Facebook

#fb

#fb

#finance

Yahoo Finance

#gdocs

Google Drive

#gi

Google Images

#gimages

Google Images

#gmail

GMail

#gmaps

Google Maps

#gn

Google News

#gnews

Google News

#go

Google Lucky

#google

Google

#gtranslate

Google Translate

#i

Ecosia Images

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Business Model

The company uses advertising revenue from clicks generated to sponsored links shown in its search results as its primary source of income. It also sells merchandise like shirts, hoodies, and jumpers on its online store. Ecosia doesn’t take any profit from merchandise sales and is sourced into its tree plantation fund. The company publishes a monthly financial report to provide transparency about their operations detailing profits, investments, and operational costs.

Privacy

Ecosia operates under European Union jurisdiction which mandates higher user privacy. Ecosia offers encrypted searches and does not create user profiles to personalize results. The search logs are not kept indefinitely and are not sold to advertisers or third-party partners.

History

Christian Kroll founded the company in 2009

Timeline

September 1, 2009

Ecosia raises a $21,471 seed round.

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
21,471
September 1, 2009
1 Result
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People

Name
Role
LinkedIn

André Gonçalo Correia Ramos

Employee

Christian Kroll

Founder

Claudia Egholm Castrone

Employee

Developers Ecosia

Employee

Elena Sato

Employee

Frederik Ring

Employee

Gregory McCue

Employee

Henry T

Employee

Ina Arnaoudova

Employee

Jason Gwartz

Employee

Michal Odnous

Employee

Paul Quinney

Employee

Philip Baumann

Employee

Piotr Drozd

Employee

Ryan Elizabeth

Employee

Shannon Smith

Employee

Tim Schumacher

Investor

Wolfgang Oels

Employee

Further reading

Title
Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Natasha Lomas
March 12, 2020
TechCrunch
Ecosia, a not-for-profit search engine which uses ad generated revenue to fund planting trees, is set to get a visibility boost in Chrome. A change Google is making to its chromium engine will see it added as a default search engine choice in up to 47 markets for the version 81 release of Google's web [...]
CB Staff
August 28, 2019
Canadian Business - Your Source For Business News
NEW YORK -- Can you save the rainforest from your desk? A spike in downloads for a search engine that's contributing profits to planting trees shows people

References

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