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Ecosia

Ecosia

Web search engine that uses profits to plant trees

Ecosia is an Internet search engine based in Germany which donates much of its profit to plant trees in different parts of the world. The search engine uses results from Microsoft’s Bing search engine and then applies its own algorithm for sorting results. Ecosia is a CO2-negative, positive impact, and privacy-friendly search engine company. In February of 2019, the company donated 80% of its profit to plant trees. The company makes its profit from advertising and merchandise, however, doesn’t track users to present personalized results to ensure user privacy.

Product

Ecosia is a web-based Internet search engine with applications for iOS and Android. The company launched on December 7th 2009, the same day as the UN climate talks in Copenhagen. Ecosia ships as a default search engine for Brave, Pale Moon, Waterfox, Vivaldi, and Firefox (German version only). Ecosia including Duckduckgo and Qwant are a few of many search engines using Microsoft’s Bing as a source.

Features

Ecosia features web, image, maps, news, and videos as default search filters. The results can be further sorted with time and filtered by region. It lets the user save specific settings as a region, language, and safe search options through cookies on a user’s browser. The search engine can be used to search another Internet search engines with a specific keyword followed by a hash (#) sign called search tags.

Current list of search tags as of April 2019 include:

Search Tag
Search Operation

#g

Google

#gt

Google Translate

#tr

Google Translate

#wolframalpha

Wolfram Alpha

#a

Amazon

#amazon

Amazon

#b

Bing

#bing

Bing

#book

Google Books

#docs

Google Drive

#ebay

Ebay

#facebook

Facebook

#fb

#fb

#finance

Yahoo Finance

#gdocs

Google Drive

#gi

Google Images

#gimages

Google Images

#gmail

GMail

#gmaps

Google Maps

#gn

Google News

#gnews

Google News

#go

Google Lucky

#google

Google

#gtranslate

Google Translate

#i

Ecosia Images

Business Model

The company uses advertising revenue from clicks generated to sponsored links shown in its search results as its primary source of income. It also sells merchandise like shirts, hoodies, and jumpers on its online store. Ecosia doesn’t take any profit from merchandise sales and is sourced into its tree plantation fund. The company publishes a monthly financial report to provide transparency about their operations detailing profits, investments, and operational costs.

Privacy

Ecosia operates under European Union jurisdiction which mandates higher user privacy. Ecosia offers encrypted searches and does not create user profiles to personalize results. The search logs are not kept indefinitely and are not sold to advertisers or third-party partners.

History

Christian Kroll founded the company in 2009



Timeline

Funding rounds

1 Result
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Funding type
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Investment
Investment
21,471
September 1, 2009
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People

Name
Role
LinkedIn

André Gonçalo Correia Ramos

Employee



Christian Kroll

Founder



Claudia Egholm Castrone

Employee



Developers Ecosia

Employee



Elena Sato

Employee



Frederik Ring

Employee



Gregory McCue

Employee



Henry T

Employee



Ina Arnaoudova

Employee



Jason Gwartz

Employee



Michal Odnous

Employee



Paul Quinney

Employee



Philip Baumann

Employee



Piotr Drozd

Employee



Ryan Elizabeth

Employee



Shannon Smith

Employee



Tim Schumacher

Investor



Wolfgang Oels

Employee



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