Criterion Games

Criterion Games is a British video game developer based in Guildford. Founded in January 1996 as a division of Criterion Software, it was owned by Canon Inc. until Criterion Software was sold to Electronic Arts in October 2004. Many of Criterion Games' titles were built on the RenderWare engine, which Criterion Software developed. Notable games developed by Criterion Games include racing video games in the Burnout and Need for Speed series. As of April 2017, Criterion Games employ approximately 90 people.

Background and foundation (1993–1996)

David Lau-Kee, the founder and leader of Canon Inc.'s European research arm, established Criterion Software as a wholly owned subsidiary of Canon in December 1993 and assumed the managing director role for it. At the time, Canon was seeking to establish a multimedia tool development business, while Lau-Kee had been working on interactive 2D image processing techniques and was looking to extend this to 3D image processing and, in turn, "out-and-out" 3D graphics. Adam Billyard, who served as its chief technology officer, is also credited as a co-founder. Criterion Software's 3D texture mapping and rendering programme, RenderWare, was first released in 1993 as a software library for the C programming language and was adopted by 800 companies worldwide by October 1996. The firm also provided a demo game, CyberStreet, while fully-fledged games were developed by companies like 47Tek. Meanwhile, competitor Argonaut Software developed full games—including FX Fighter and Alien Odyssey–to showcase its BRender technology. In response, Criterion Software hired new staff in a 1995 to establish a dedicated game development division. To support this expansion, Criterion Software moved to new offices within Guildford in late 1995. The division, Criterion Studios, was established in January 1996 and announced the month thereafter, at the time employing 25 people. The headcount expanded to around 35 by October.

RenderWare was thereafter gradually retooled as a game development programme, with its third iteration, released in 2000, first providing full game engine capabilities. The first game to use this version was Burnout, which Criterion Studios developed in-tandem. Publishing rights to the game were sold to Acclaim Entertainment, while Criterion Studios retained the intellectual property to the brand and technology. Acclaim published Burnout (2000) and its sequel, Burnout 2: Point of Impact (2002), which accumulated around 2 million sales. Despite this, Acclaim lacked the resources to market them in the United States, its home territory, leading to poor sales in the country. At the same time, Criterion Studios (now named Criterion Games) was frequently approached by Electronic Arts (EA), which eventually signed with Criterion Games for the third release in the series, Burnout 3: Takedown (2004).