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Branch Metrics

Branch Metrics

Branch Metrics is a deep linking and business analytics platform offering developer tools for large and independent mobile application companies.

OverviewStructured DataIssuesContributors

Contents

branch.io
Is a
Company
Company
Organization
Organization

Company attributes

Industry
Software
Software
Solution Analysts
Solution Analysts
Technology
Technology
Location
California
California
0
Palo Alto, California
Palo Alto, California
Redwood City, California
Redwood City, California
B2X
B2B
B2B
0
Founder
Mike Molinet
Mike Molinet
...
AngelList URL
angel.co/branch-metrics
Pitchbook URL
pitchbook.com/profiles.../66223-18
Accelerator
Plug and Play
Plug and Play
Accelerator Batch
‌
Plug and Play Lafayette Batch 9
Legal classification
Corporation
Corporation
Number of Employees (Ranges)
501 – 1,0000
Full Address
195 PAGE MILL ROAD, SUITE 101 PALO ALTO, CA 94306
CIK Number
1,636,615
Investors
Playground Global
Playground Global
StartX (Stanford-StartX Fund)
StartX (Stanford-StartX Fund)
Founded Date
2014
0
Total Funding Amount (USD)
360,000,000
Latest Funding Round Date
February 16, 2022
Latest Funding Type
Series C
Series C
Patents Assigned (Count)
8
Wellfound ID
branch-metrics
Country
United States
United States

Other attributes

Blog
blog.branch.io
Company Operating Status
Active
Latest Funding Round Amount (USD)
300,000,000
Wikidata ID
Q20800435

Branch Metrics's toolset contains web, iOS, and Android SDKs which generate smart deep links that pass data through application install to facilitate and track conversions and user engagement through targeted communications. Mobile application developers can use these tools in conjunction with Branch's drop-in SDK to personalize the install experience for each new user referred or acquired through digital advertising. The Branch Metrics platform dashboard tracks and displays such data as user behavior, K-factor, campaign performance, and LTVs. Collected data is used to build custom reports to analyze organic growth and identify ROI of various advertising efforts.

Branch Metrics was founded by Alex Austin, Mike Molinet, Mada Seghete, and Dmitri Gaskin in 2014. It is backed by NEA, Founders Fund, Greylock Partners, Redpoint Ventures, Lightspeed Venture Partners, Pejman Mar Ventures and Ben Narasin.

Timeline

No Timeline data yet.

Funding Rounds

Products

Acquisitions

SBIR/STTR Awards

Patents

Further Resources

Title
Author
Link
Type
Date
No Further Resources data yet.

References

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