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Back Market is a marketplace for refurbished electronics, like smartphones, laptops, game consoles, and tablets. The company operates in seventeen countries, including the United States, Germany, the United Kindom, Spain, and Japan.
Back Market’s products are sold by sellers via a curated search algorithm, providing consumers with refurbished tech. The company also provides a buyback service on its platform, with plans to offer a recycling solution for products.
In September 2023, on the day of the company, Apple’s keynote, which announced the launch of the iPhone 15 Pro, Back Market revealed that it was the brand behind Project R. The project was a campaign in which the brand teased the launch of a product called the R phone, and on the day of the Apple keynote, Back Market announced that "R" meant "refurbished."
