Zwift is an interactive fitness entertainment platform that brings the excitement and camaraderie of outdoor cycling indoors. It transforms monotonous solo indoor cycling workouts into dynamic and social adventures that entertain and motivate.
Zwift is a massively multiplayer online cycling and running physical training program that enables users to interact, train and compete in a virtual world.[1] The company responsible for Zwift, Zwift Inc., was co-founded by Jon Mayfield, Eric Min, Scott Barger and Alarik Myrin in California, United States, in 2014.[2][3] The Zwift game was released in its beta version in September 2014[4] and became a paid product with a fee of $10 per month in October 2015.[5] They raised their monthly membership to $14.99 in November 2017.
Early history
In 2012/13 Eric Min had recently sold his previous company, Sakonnet Technology.[7] Min, a lifelong cyclist, found himself confined to riding indoors, and dissatisfied with current interactive options, he believed he could improve on them by "making cycling social".[8] Around this time, Min saw an online post by programmer Jon Mayfield describing a "3D trainer program" he was developing as a hobby project. Min promptly contacted Mayfield, making arrangements to fly to Los Angeles to speak to him; the two agreed to co-found a company around the project.
Zwift is an interactive fitness entertainment platform that brings the excitement and camaraderie of outdoor cycling indoors. It transforms monotonous solo indoor cycling workouts into dynamic and social adventures that entertain and motivate.
Zwift is a massively multiplayer online cycling and running physical training program that enables users to interact, train and compete in a virtual world.[1] The company responsible for Zwift, Zwift Inc., was co-founded by Jon Mayfield, Eric Min, Scott Barger and Alarik Myrin in California, United States, in 2014.[2][3] The Zwift game was released in its beta version in September 2014[4] and became a paid product with a fee of $10 per month in October 2015.[5] They raised their monthly membership to $14.99 in November 2017.
Early history
In 2012/13 Eric Min had recently sold his previous company, Sakonnet Technology.[7] Min, a lifelong cyclist, found himself confined to riding indoors, and dissatisfied with current interactive options, he believed he could improve on them by "making cycling social".[8] Around this time, Min saw an online post by programmer Jon Mayfield describing a "3D trainer program" he was developing as a hobby project. Min promptly contacted Mayfield, making arrangements to fly to Los Angeles to speak to him; the two agreed to co-found a company around the project.