Zwift

Zwift is a massively multiplayer online cycling and running physical training program that enables users to interact, train and compete in a virtual world.[1] The company responsible for Zwift, Zwift Inc., was co-founded by Jon Mayfield, Eric Min, Scott Barger and Alarik Myrin in California, United States, in 2014.[2][3] The Zwift game was released in its beta version in September 2014[4] and became a paid product with a fee of $10 per month in October 2015.[5] They raised their monthly membership to $14.99 in November 2017.

Early history

In 2012/13 Eric Min had recently sold his previous company, Sakonnet Technology.[7] Min, a lifelong cyclist, found himself confined to riding indoors, and dissatisfied with current interactive options, he believed he could improve on them by "making cycling social".[8] Around this time, Min saw an online post by programmer Jon Mayfield describing a "3D trainer program" he was developing as a hobby project. Min promptly contacted Mayfield, making arrangements to fly to Los Angeles to speak to him; the two agreed to co-found a company around the project.