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Vivera is a food company that was founded in 1990, and is located in Holten, Netherlands. The company makes plant-based meat alternatives primarily out of soybeans, lupine, chickpeas, vegetarian cheese, beans, corn, rice, and potatoes. Vivera tries to source all their ingredients from local Dutch farmers, and sources some Non-GMO soybeans from North America. Vivera is a member of the Round Table on Responsible Soy Association.
Vivera is focused on conducting their business in a sustainable manner. Vivera claims their water purification system used to make their products saves an estimated 900 tons of C02 emissions per year, and that they use 23% less plastic in their packages than the average packaged product on the shelves at supermarkets. The cardboard packaging used for all Vivera products is made from cardboard that is approved by the Forest Stewardship Council, ensuring the cardboard is made using wood that is sustainably harvested from well managed woodlands.
On May 21, 2018, Vivera launched the world's first 100% plant-based commercially available steak alternative available in 400 Tesco stores, and throughout the Netherlands and Belgium as of June 11, 2018. During the first week of Vivera's plant-based steak in Tesco stores, the company sold over 40,000 vegan steaks. Vivera's plant-based steaks are meant to replicated beef steaks in texture, appearance, and flavor.
Plant-based meat alternatives made by Vivera are either raw or pre-cooked and fall under 4 categories: Vegetarian, 100% Vegetable-Based, Lupine, and Organic.
