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Universal Commerce Group specializes in lead generation through search engine, price comparison websites, and marketplaces. The Group has 3 offices in Ukraine (Kiev, Dnipro, Zaporizhia). UCG employs more than 300 people in 3 countries.
Universal Commerce Group was founded in 2012 by the group of Ukrainian entrepreneurs and businesspeople, including Gennadiy Vasyukov . The main task was to create and launch a group of projects (later Universal Commerce Group) that would represent the whole range of services in the E-commerce niche: from money transferring to selection of goods in the B2B and B2C sectors.
For several years, negotiations about possibility to joint activity were held with a number of Internet entrepreneurs. So in 2012, to implement the idea, it was decided to merge with the Investment fund Maxima Group (later Noosphere), that was managed a popular Ukrainian aggregator Price.ua (all-Ukrainian information online catalog of goods and services), as well as services Avtomax.ua and Krysha.ua (search engines for cars and real estate) at that time. Later, internet platforms sravni.ua, trud.ua, urok.trud.ua, zagran.trud.ua, rul.ua, metry.ua were purchased and launched.
In 2012, Andrey Bronetsky (one of the world's largest dating sites Mamba (website) General manager) joined the UCG Supervisory board Members Committee. In early 2012, led by Bronetskiy, the Holding had bought out the Aport.ru domain from VimpelCom Ltd. for 150 thousand dollars, which was in 170 times less than the amount paid to Golden Telecom in 2000. Later, the project was redesigned from a search engine into an electronic trading platform.
For the further development of the Internet Holding, in 2014 it was decided that Universal Commerce Group would be headed by Yulia Marishchuk - former head of Allegro Group Ukraine. In 2012, under Marichuk's leadership, the Holding was ranked as one of the leaders of e-commerce in Ukraine.
At the end of 2014, Andrei Bronetsky resigned from UCG Supervisory board, selling his stake.
Universal Commerce Group develops a trend in Big data functionality, which involves creating predicative mathematical models, marketing research, consultant in the field of Infrastructure-based development and working with large data sets methodology. In addition, the company's portfolio includes the development of database management system based on its own solution.
Price.ua - one of the most popular price comparison engine in Ukraine, allowing any user to find a product that satisfies him in optimal or discounted price among all online stores and online resources of Ukraine. The platform functions successfully since 2001 and occupies leading position in the digital market of Ukraine. The catalog of goods includes 25 classifications and more than 11 million items for comparison. Market position: second-largest price aggregator in Ukraine; #122 most visited site in Ukraine; average monthly visits are 8.3m from 4.6m unique visitors.
Trud.com - a massive job aggregator, aimed on Ukrainian market. Its target is to make comfortable connection of employer end applicant and provide both the best labor market choice. Today Trud.com occupies strong positions among Russian market leaders (Top-3 of job-aggregators and Top-8 of job-market players).
Aport.ru - an advanced product aggregator covering almost the entire territory of Russia. More than 75% of traffic is generated in regions, 60% is organic traffic. The platform operates with large data sets, which allows to maximally meet user needs. Catalog of goods includes more than 20 classifications, monthly audience is 2 000 000 unique visitors, number of pages viewed is equal to 15 000 000.
NaidiDom.com is a target service of announcement s about buying, selling and rent of real estate all around Russia. Catalog includes only unique and actual advertisements.The platform structure is simple enough to use and allows sorting out offers on demand and getting the necessary ads for one search operation.
Modasto is a successful fashion aggregator, mostly aimed at fashion segment, recently started in 14 countries, allows to quickly and efficiently find branded clothes, shoes and accessories with discounts and at favorable prices.
Vcene - a young marketplace operating in Ukraine, that proposes to buy and sell different goods simply, comfortable and securely. Based on CPA model. Recourse makes it possible now to organize auctions, to put up goods for sale for free, to make orders, to download huge price lists for internet stores with daily synchronization of prices and product availability with online payments, right on the website.
DocGuru - an up-to-date health care search service that provides a directory of doctors and clinics in Ukraine. The service allows one to select a doctor profile and to make an appointment at the convenient time, regardless of user's location. The platform menu is quite interactive, the service accumulates large amounts of information, that make it possible to simplify the user decision making process, based not only on the experience of this or that doctor, but also taking into account the price of appointment, the reviews and the clinic where the specialist accepts.
