Tru Fru Llc

Trü Frü was established in 2017 by its management team, Chief Executive Officer Brian Neville, President Taz Murray, and Chief Operating Officer Brandon O’Brien. The whole fruit snacking brand is headquartered in West Valley City, Utah. Tru Fru's specialty includes snacks made from fruit and immersed in chocolate. The snacks are available for purchase in frozen and shelf-stable format across the United States.

December 19, 2022, Mars Incorporated, a company offering confectionery, snacking, food, and pet care products and services, announced an agreement to acquire Trü Frü.

Brian Neville, CEO and cofounder of Trü Frü, commented:

We are delighted to be joining the Mars family of brands. Over the years, we have observed Mars’ success in building a global better-for-you snacking platform with both KIND and Nature’s Bakery. From the first moment we met the Mars team, we realized they were the right long-term partner for the company we had founded and invested so much of our time and energy in. They share our passion for healthier snacking, respect and admire the values that have made us successful, and have the capabilities we need to take our company to next level.