The RepTrak Company

Established as the Reputation Institute in 1997 by Cees Van Riel, Dr. Charles Fombrun, Kasper Ulf Nielsen and Nicolas Georges Trad, the idea for the RepTrak Company's began in Charles Fombrun's book Reputation: Realizing Value From the Corporate Image. Charles Fombrun also began publishing Corporate Reputation Review which was an academic journal focused studying and listing corporations reputations.

The Reputation Institute developed the Reputation Quotient in 1999. In 2005, the Reputation Quotient was replaced by the RepTrak model.

Established as the Reputation Institute in 1997 by Cees Van Riel, Dr. Charles Fombrun, Kasper Ulf Nielsen and Nicolas Georges TradNicolas Georges Trad, the idea for the RepTrak Company's began in Charles Fombrun's book Reputation: Realizing Value From the Corporate Image. Charles Fombrun also began publishing Corporate Reputation Review which was an academic journal focused studying and listing corporations reputations.

Established as the Reputation Institute in 1997 by Cees Van Riel, Dr. Charles Fombrun, Kasper Ulf NielsenKasper Ulf Nielsen and Nicolas Georges Trad, the idea for the RepTrak Company's began in Charles Fombrun's book Reputation: Realizing Value From the Corporate Image. Charles Fombrun also began publishing Corporate Reputation Review which was an academic journal focused studying and listing corporations reputations.

Established as the Reputation Institute in 1997 by Cees Van Riel, Dr. Charles FombrunDr. Charles Fombrun, Kasper Ulf Nielsen and Nicolas Georges Trad, the idea for the RepTrak Company's began in Charles Fombrun's book Reputation: Realizing Value From the Corporate Image. Charles Fombrun also began publishing Corporate Reputation Review which was an academic journal focused studying and listing corporations reputations.

The RepTrak Company, formerly the Reputation Institute, provides reputation inteliigenceintelligence, including yearly reputation reports on global companies, and a platform for data-driven insights on Reputation, Brand and environmental, social and corporate governance (ESG). The RepTrak company has been using their algorithm's and data to measure the reputation of companies since 1997. They work with the New York Stock Exchange (NYSE) and provide reputation and ESG scores for NYSE-listed companies.

The RepTrak Platform is a cloud-based business intelligence and support software. Through the software, users gain access to RepTrak's artificial intelligence and algorithm used to measure company reputation globally. This RepTrak model measures and analyzes the sentiment towards companies using data science and machine learning techniques. AndThe theycompany sayclaims that clients can use theirits predictive insights to protect business value, improve return on investment, and increase their its positive impact on society.

The Reputation Institute developed the Reputation Quotient in 1999 which used questions to gather data from corporations and organizations to evaluate organizations. In 2005, the Reputation Quotient was replaced by the RepTrak model.

In 2018, The RepTrak Company appointed Kylie Wright-Ford to CEO and David Stack to CFO. This was considered a move towards growth on the point of The RepTrak Company. These appointments followed the launch of the RepTrak Analyzer, a part of the RepTrak platform and expansion into the Asia PacificAsia-Pacific market.

Part of this move towards growth included the 2019 acquisition of Cormex Research. Cormex Research offered a social media and traditional media measurement and analysis solution whichthat RepTrak integrated into their Media RepTrak reputation analytics platform.