Swan & Legend Venture Partners invest in tech-enabled consumer brands, as well as the B2B companies that support them.
Swan & Legend Venture Partners was formed in 2012 through the combination of Swan Investors, a firm created by the management team who founded and scaled N.E.W. Customer Service Companies (a unit of NEWAsurion) and Legend Ventures, an early stage venture capital firm.
Swan & Legend Venture Partners is a United States-based venture capital firm focused on disruptive, digitally-enabled consumer brands and platforms. The firm focuses primarily on leading Series A investments in the following subsectors: consumer brands, digital commerce, retail services, media & content, wellness and restaurants. The firm provide hands-on strategic and operating guidance to management teams they invest in and leverage their resource pool to achieve post investment value creation.
Swan & Legend Venture Partners' investments include SHOWFIELDS, Standard International, Mars Reel, Veritonic Inc, Framebridge, Real Time Cases, Wthn, Cava Grill, Noodle and Optoro.
They exited their investments in Quad Learning and Real Time Cases.
UrbanStems is a company founded by Jereme Isao Holiman, Chetan Shenoy, Jeff Sheely, Ajay Kori and Scott Simpson.
Optoro is a Washington, D.C.-based company founded in 2004.
Veritonic is an audio intelligence company. It aims to quantify the value of sound by measuring, scoring, and benchmarking audio creative to produce fast, robust evidence around the ads, sonic brand elements, voices, music and scripts that influence audiences.
Associated investment funds
Treasury and Finance
Frederick D. Schaufeld
Chief Financial Officer