Swan & Legend Venture Partners

Swan & Legend Venture Partners

SWaN & Legend Venture Partners was formed in 2012 through the combination of SWaN Investors, a firm created by the management team who

Swan & Legend Venture Partners invest in tech-enabled consumer brands, as well as the B2B companies that support them.

Swan & Legend Venture Partners was formed in 2012 through the combination of Swan Investors, a firm created by the management team who founded and scaled N.E.W. Customer Service Companies (a unit of NEWAsurion) and Legend Ventures, an early stage venture capital firm.

Swan & Legend Venture Partners is a United States-based venture capital firm focused on disruptive, digitally-enabled consumer brands and platforms. The firm focuses primarily on leading Series A investments in the following subsectors: consumer brands, digital commerce, retail services, media & content, wellness and restaurants. The firm provide hands-on strategic and operating guidance to management teams they invest in and leverage their resource pool to achieve post investment value creation.

Investment

Swan & Legend Venture Partners' investments include SHOWFIELDS, Standard International, Mars Reel, Veritonic Inc, Framebridge, Real Time Cases, Wthn, Cava Grill, Noodle and Optoro.

They exited their investments in Quad Learning and Real Time Cases.

Timeline

Funded Companies

Company
Description
Industry
Website
Location
UrbanStems

UrbanStems is a company founded by Jereme Isao Holiman, Chetan Shenoy, Jeff Sheely, Ajay Kori and Scott Simpson.

E-commerce
Optoro

Optoro is a Washington, D.C.-based company.

Software
Washington, D.C.
Order Groove

Company

Customer relationship management (CRM)
New York
WTHN

Alternative medicine
Veritonic

Veritonic is a New York-based company.

Audio
New York
Framebridge

Framebridge is an e-commerce company.

E-commerce
Cava Grill

One Night

SocialRadar

Company

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Associated investment funds

Investment Fund
Total offering (USD)
Total sold (USD)
Location
Date signed
SWaN & Legend Fund 3 LP
150,000,000
Leesburg, Virginia
April 9, 2015
Swan & Legend Fund 2 L.P.
17,625,000
Leesburg, Virginia
July 10, 2013
SWaN & Legend Fund 4, LP
250,000,000
Leesburg, Virginia
February 7, 2018
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People

Name
Role
LinkedIn

Aaron Pollock

Senior Analyst

Alex Brick

Senior Advisor

Anthony Francis

IT Manager

Anthony Nader

Managing Director

Bethany Harris

Executive Assistant

Dave Crum

Treasury and Finance

David Bosserman

Senior Advisor

David Strasser

Managing Director

Frederick D. Schaufeld

Managing Director

Mark Mason

Director

Nee-Nee Garnett

Accounts Payable

Nick Gillette

Analyst

Rodney Brown

Chief Financial Officer

Stacey Orrison

Executive Assistant

Further reading

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Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

References

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