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SmileDirectClub

SmileDirectClub

SmileCareClub is a company that offers aligner therapy using a series of plastic aligners that gradually shift teeth into desired position.

The SmileDirectClub (SDC) offers BPA-free, clear aligners direct-to-customer. Over the course of 6 months each customer gradually shifts their teeth to the desired position with several sets of custom clear aligners. SDC is partnered with Camelot Venture Group, a private investment group.

The main difference between Align Technology’s Invisalign clear braces and the product offered by SDC is that SDC clear braces cost less and do not require in-person visits to an orthodontist. SDC has more than 300 “SmileShops”, located at CVS and Walgreens (US), and locations in UK, Canada, Puerto Rico and Australia. Tooth impressions can be taken at “SmileShops” or by ordering an at-home impression kit. Company staff, orthodontists and technicians, located in Costa Rica, prepare a treatment plan, approved by the customer and then finally approved by a state-licensed US-based orthodontist. A series of aligners are shipped from a US facility. One facility is located in Tennessee and another is being built in Texas. The list price for SDC aligners is under $2000. The treatment timeframe is 5-10 months, which is shorter than with Invisalign (12-24 months).

SDC has in-house financing with a “no credit check” option at 17% APR ($250 downpayment). This covers the cost of aligners and then $85 monthly payments occur over 24 months. Data show that 65% of customers use their payment plan system called SmilePay.

SDC has been criticized by the American Association of Orthodontists (AAO) and several state dental boards. Complaints have been filed alleging regulatory violations by the company. AAO argues that its business model does not do enough to protect patients since they do not see the treating orthodontist during the process. Sean Murphy, general counsel for the AAO said that there are risks to moving teeth inappropriately.

SDC has been involved in dozens of lawsuits and complaints in the US and also filed a lawsuit against dentists in the province of Manitoba, Canada in 2019. SDC and SDC Canada Inc. accused the dental association of making “false or misleading statements” about the company and misleading and intimidating dentists.

Timeline

2018

SmileDirectClub's revenues come in at $432.2 million, a significant uptick from just $147 million the year prior.

Funding rounds

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People

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Role
LinkedIn

Alex Fenkell

Co-Founder

David Katzman

CEO

Jordan Katzman

Co-Founder

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News

Title
Author
Date
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Description
Manojna Maddipatla
February 26, 2020
U.S.
Traders short selling SmileDirectClub had a lot to smile about on Wednesday, earning paper profits of over $115 million as the online dental company's stock plummeted 26% following a disappointing quarterly report.
January 22, 2020
www.nytimes.com
A new report says the Amazon chief's device was attacked using malware sent from a WhatsApp account tied to Prince Mohammed bin Salman, Saudi Arabia's de facto ruler.
Erin Griffith and Peter Eavis
January 21, 2020
www.nytimes.com
SmileDirectClub, which sells teeth aligners online, has worked to limit information about customer dissatisfaction.
Megan Rose Dickey
January 6, 2020
TechCrunch
Today, SmileDirectClub announced a partnership with Walmart to sell a new line of oral care products, including toothbrushes, teeth whitening treatments, a water flosser and more. For one of the top teledentistry companies, this represents a move to make its business more compelling to customers and investors alike. Following news of the deal this morning, [...]
Carmen Reinicke
November 13, 2019
markets.businessinsider.com
SmileDirectClub plummeted 20% and is now at an all-time low following weak 3rd-quarter earnings
Carmen Reinicke
October 7, 2019
markets.businessinsider.com
SmileDirectClub gains after a slew of Wall Street analysts unanimously rate its shares a 'buy' (SDC)
Carmen Reinicke
October 4, 2019
markets.businessinsider.com
'Moving fast and breaking things in peoples' mouths': A research firm said SmileDirectClub has 85% downside just weeks after it notched the worst US IPO in 12 years (SDC)
Lydia Ramsey and Dakin Campbell
September 20, 2019
Business Insider
SmileDirect Club was the first US IPO since the financial crisis to raise more than $1 billion and price above range but fall in its opening trade.
Megan Rose Dickey
September 12, 2019
TechCrunch
SmileDirectClub rang the opening bell earlier today, marking its first day of trading as a public company. The teeth-straightening company is now trading on the Nasdaq under the symbol "SDC." Already, the stock is trading down 11% at $20.36 per share. SmileDirectClub kicked off its IPO hoping to raise up to $1.3 billion at an [...]
Megan Rose Dickey
September 12, 2019
TechCrunch
SmileDirectClub rang the opening bell earlier today, marking its first day of trading as a public company. The teeth-straightening company is now trading on the Nasdaq under the symbol "SDC." Already, the stock is trading down 11% at $20.36 per share. SmileDirectClub kicked off its IPO hoping to raise up to $1.3 billion at an [...]
Megan Rose Dickey
August 16, 2019
TechCrunch
SmileDirectClub, the at-home teeth-straightening service, is on its way to becoming a public company. SmileDirectClub is seeking to raise up to $100 million in its IPO, according to its S-1 filed today. The number of shares and price range for the offering have yet to be determined. Prior to this, SmileDirectClub reached a $3.2 billion [...]
June 20, 2019
WebWire
HP releases 2018 Sustainable Impact Report affirming commitment to People, Planet and Community. News highlights: , , , , , , • Generates $900 million dollars of new revenue, an increase of 35% over 2017, , • Announces industry-leading goal to increase recycled content plastic in its Personal Systems and Print hardware and supplies to 30% by 2025 1 , , • Sets timeline to power its global operations with 100% renewable electricity by 2035; achieved 100% renewable electricity in the United State...
May 21, 2019
WebWire
News Highlights : , , , , , , • HP and SmileDirectClub collaboration transforms smiles for millions of customers, making SmileDirectClub the largest Multi Jet Fusion 3D manufacturer in the U.S., , • SmileDirectClub to deploy 49 HP Jet Fusion 3D printing systems running 24x7, producing more than 50,000 unique mouth molds a day, , • Capability to produce nearly 20 million individual 3D printed mouth molds in next 12 months, , • Joint recycling program reduces waste and promotes a more circular economy...
Megan Rose Dickey
Invalid Date
TechCrunch
Candid, a teeth aligner startup that aims to make straight teeth more accessible and more affordable than Invisalign, is evolving its direct-to-consumer business. In addition to its at-home impression process, Candid recently started enabling people to come into a physical office to get their teeth...

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