Simplify360 allows businesses to carry out social media monitoring, social media engagement, social CRM, social media analytics and social media marketing. It is a Saas based platform with a monthly subscription model.
Simplify360 was started in 2009 by a team of six co-founders, Bhupendra Khanal, Sweta Sharma, Rohit Gupta, Deep Sherchan, Laxmi Khatiwada and Binit Thapa. The product was officially launched in 2011 during a technology event at Chicago and Bangalore.
The core technology of Simplify360 is its social media analytics capabilities which enables businesses to analyse social media conversations in real-time. The tool can automatically classify social data with respect to sentiment, demographics, region, gender, topics, intent etc. The technology is available to users through a web interface where users can view dashboards.
Simplify360 was angel funded by a Kolkata based IT investor and Texas based Amvensys Capital Group.