Sameer Ashok Mehta is co-founder of Imagine Marketing Private Limited, which does business as consumer electronics brand BoAt.
Mehta had entrepreneurial and executive leadership experience prior to co-founding BoAt. He is an owner of Redwood Interactive, which distributes computer gaming hardware and peripherals under the Redgear brand. Redwood Interactive's product categories include peripherals like computer keyboards and computer mice (and related accessories like mousepads) to accessories like speakers and computer case cooling fans, among others.
Mehta is also director at Kores India, a business owned by his family. Kores India Limited is the Indian branch of global business products and services conglomerate Kores and has been in operation in India since 1936. Mehta was appointed to his directorship at Kores India Limited in February 2010.