Through payment calculations and rate analysis, users get a personalized recommendation and financial breakage advisory from CanWise Financial, which is owned and operated by Ratehub.ca.
Ratehub.ca was founded in 2010 by Alyssa Richard. Prior to launching Ratehub in 2010, Alyssa worked in the U.S. as a financial services consultant. She used her experience in financial services paired with her passion for education and teaching to become an entrepreneur, helping Canadians make better mortgage decisions.
In 2016, Alyssa appeared on the Dragon’s Den and where she pitched a $1 million dollar deal for 10% of her company. She received multiple offers and ended up getting a $1million dollar deal for 7% equity in the company, which she later declined for venture funding.
In 2016 Ratehub received $495,000 in funding through the National Research Council of Canada.
In 2018, Rogers Communications sold the online personal finance magazine Moneysense to Ratehub for an undisclosed amount.
In 2014, Ratehub announced a new virtual brokerage that will be headquartered in Toronto. This caused some controversy causing True North Mortgages to pull its support due to James Laird now controlling more than 50% of Ratehub’s stock. The True North Mortgage Board didn't feel the fairness and integrity of RateHub.ca could be maintained.