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Pulse Labs

Pulse Labs

Pulse Labs is a Seattle-based development company offering tools and services to help companies develop voice, mobile, and automotive experiences.

Pulse Labs is a company that participated in the Class 104 - Alexa 2017 Q3 cohort of Techstars and raised an estimated $2,600,000. Pulse Labs is a provider of a user testing platform intended to connect voice developers with appropriate users. The company's platform uses data collection and analytics to create and compile data from real-world user behavior and machine learning to analyze the behavior and develop insights.

In-vehicle experiences

For those who want to test automotive experiences, including hands-free features, and ensure these features offer a reliable performance, Pulse Labs offers their user testing platform for testing from real drivers to ensure the experiences provide what users are looking for and that the experiences offer ease-of-use for safer driving.

The Pulse Labs testing platform for in-vehicle experiences works to offer qualitative information for increased driver safety, with interface insights to generate better placements and the text readability and voice command refinement. As well, Pulse Labs offers audio data capture so users of the testing platform can hear what testing drivers can say throughout their experience, along with a competitive benchmarking service to provide an idea of the market landscape. Pulse Labs also offers different study duration times.


For those developing mobile apps and platforms, Pulse Labs offers their testing platform to help generate insights from people in real environments and their use case and satisfaction level. This platform offers data and feedback from authentic users and their experiences with feedback, which the company says is candid to provide developers better data and context for developing. This also includes usability insights for bugs, crashes, and errors.

Pulse Labs also offers audio and video data of the users during testing for an understanding of how those testers, and how real world users, may interact with these mobile applications and platforms. The company offers study duration options depending on what the developers are looking for.

Smart technologies

For developers of connected devices, Pulse Labs offers their testing platform to ensure the devices offer a reliable experience and can meet consumer expectations based on edge cases and variables across multiple devices for close to real-life feedback. This can be for internet of things (IoT) devices, which can require qualitative and user research to ensure they are simple and user-centric interfaces, and to find any potential hardware conflicts.

As well, Pulse Labs specifically tests for voice technologies, including for Amazon Alexa and Google Assistant, to ensure products can understand common intents, words, and phrases and test to be sure voice-connected devices work with variables such as dialects, background noise, fillers, hesitations, pauses, and other interruptions or speech disfluencies.

For smart technologies and connected devices, Pulse Labs offers the company's same data and user feedback as in their testing for other platforms, as well as usability insight to any bugs, crashes, or errors in real-world use, with varying study duration options and audio and video data from testers to better understand the way in which devices are being used.


November 20, 2019
A new study finds that information recall more than doubles when human voices are used versus synthetic ones. The study was done by,, and Pulse Labs.
May 2, 2018
Pulse Labs raises a $2,500,000 seed round from Amazon Alexa Fund, Bezos Expeditions, Google Assistant, Madrona Venture Group and Techstars.
January 30, 2018
Pulse Labs raises a $2,500,000 seed round.
October 5, 2017
Pulse Labs works to make it easy for voice developers to test their Amazon Alexa apps.
July 21, 2017
Pulse Labs raises a $100,000 convertible note from Amazon Alexa Fund and Techstars.

Funding rounds


Further Resources


Digital Conversations: Taking Testing to the Next Level with Dylan Zwick

July 6, 2020

Episode 7: Pulse Labs with Dylan

October 7, 2019

Startup Spotlight: Pulse Labs makes it easy for voice developers to test their Alexa apps


October 5, 2017


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