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PubLoft is a content marketing agency aiming to help early stage startups with their organic lead generation. PubLoft's thesis on marketing is that startups who rely on paid ads to grow in the early days suffer from very high CAC and their gross margins get thinner as the companies get bigger. PubLoft aims to reverse this.
PubLoft works with companies to help them establish a content strategy, a SEO friendly site, makes sure al tags on sert up properly on their site. If the company needs help with the execution of this plan, PubLoft has a database of thousands of writers on all industries to work with on any given topic. Most companies will be able to find a fit with a PubLoft writer.
In depth, some of the services that PubLoft offers are:
Content SEO audit
A complete audit of your existing content, unearthing opportunities to improve your content’s relevance to search terms, and keywords/search rankings.
Core topic cluster strategy
Brainstorming all possible topics you could publish on, organized into meaningful categories that will turn into pillar content pages over time.
Organic competition analysis
A 30,000-foot view of your top 30 organic search competitors—the websites ranking where you want to be—and a report on how they’re ranking so well.
Keyword research
Professional-grade keyword data indicating the top-priority opportunities to rank quickly and impactfully.
Distribution analysis
Finding the most impactful publications to reach out to for guest posting, cross-publishing, and link building opportunities.
Content conversion audit
A deep dive on your lowest-converting pages, and heatmap report to identify opportunities to increase readership and time on page. Brainstorming all possible topics you could publish on, organized into meaningful categories that will turn into pillar content pages over time.
Medium-form articles
Typical blog-style content—the best way to begin. We target one longer-tail keyword per article, then improve them over time to rank for more & greater volume keywords.
Short-form content
Most effective when taken from medium-form articles. Perfect for organic social media, email newsletters, and paid ads.
Long-form “10x value” content
The popular “Ultimate Guides” and downloadable eBooks/whitepapers. Best produced by building on top of medium-form articles over time.
Cross-publishing
Syndicating your blog content to Medium publications, LinkedIn, and more. We highly recommend a LinkedIn strategy.
Guest posting
Strategic outreach efforts to contribute guest articles to popular SMB publications and/or receive a backlink to content on your site.
Co-authorship
Partnering with non-competitive brands seeking to publish & share value content for SMB audiences. Great for case studies.
Organic mentions
Earned media: media & consumers talking about you on their own. The hardest to achieve unless your product is downright awesome. Can be engineered.
Paid mentions
Buying placements in articles and on social media (not ads). Direct sponsorship and influencer marketing.
Paid advertising
Running ads on Google, Facebook, Instagram, Pinterest, you name it. Effective for quickly testing content relevance & effectiveness in search.
