Permutive

Permutive is a London based technology company providing user behavioral analytics for revenue optimization for websites and smartphone applications. The company provides API for web pages, iOS applications, and Android applications for analyzing user activities and generate personalized sponsored content and advertising.

About Permutive

Permutive provides its on-site analytics services for websites and applications to gather user data to improve the decision-making process for marketing and advertising. Permutive provides these services in two different forms; Publisher DMP (Data Management Platform) and Publisher CDI (Customer Data Integration. Permutive offers SDK for JavaScript, iOS, and Android for companies to analyze individual and aggregate user activities. Integration with the platform allows developers to track events without the use of third-party cookies. The integration can use the publisher’s own domain to create cookies which make tracking is possible even when third-party cookies are disabled. The data retention policy is GDPR compliant, making consent, right of access, right of erasure, and data portability possible with the API. Permutive offers its analytics services through the Google Cloud platform.

Permutive is an Audience Platform built on patented and privacy-preserving on-device technology, enabling premium advertisers and publishers to plan, build and activate cohorts — while keeping everyone’s data safe.

The data collected by Permutive API is made available on a web-based dashboard. Permutive provides rules-based user segmentation, events tracking, reaction-based triggers, and third-party integration to provide real-time user behavioral data.

Working with clients across Europe and North America, publishers using Permutive include News Corp, Hearst, BuzzFeed, Penske Media, Future plc, The Guardian, Vox Media, Insider, Hubert Burda Media and Condé Nast International.

Joe Root and Tim Spratt founded the company in 2014 and is headquartered in London, England. The company was a part of Entrepreneur First’s EF2 cohort. Permutive participated in the YC S14 cohort of Y Combinator and raised an estimated $1,529,067.

Permutive is a London based technology company providing user behavioral analytics for revenue optimization for websites and smartphone applications. The company provides API for web pages, iOS applications, and Android applications for analyzing user activities and generate personalized sponsored content and advertising.

Permutive provides its on-site analytics services for websites and applications to gather user data to improve the decision-making process for marketing and advertising. Permutive provides these services in two different forms; Publisher DMP (Data Management Platform) and Publisher CDI (Customer Data Integration. Permutive offers SDK for JavaScript, iOS, and Android for companies to analyze individual and aggregate user activities. Integration with the platform allows developers to track events without the use of third-party cookies. The integration can use the publisher’s own domain to create cookies which make tracking is possible even when third-party cookies are disabled. The data retention policy is GDPR compliant, making consent, right of access, right of erasure, and data portability possible with the API. Permutive offers its analytics services through the Google Cloud platform.

The data collected by Permutive API is made available on a web-based dashboard. Permutive provides rules-based user segmentation, events tracking, reaction-based triggers, and third-party integration to provide real-time user behavioral data.

Permutive is rebuilding data in programmatic advertising to protect privacy. As the only Audience Platform built on patented and privacy-preserving on-device technology, we enable premium advertisers and publishers to plan, build and activate cohorts — all while keeping everyone’s data safe.

Working with clients across Europe and North America, publishers using Permutive include News Corp, Hearst, BuzzFeed, Penske Media, Future plc, The Guardian, Vox Media, Insider, Hubert Burda Media and Condé Nast International.

Find out more at permutive.com

Joe Root and Tim Spratt founded the company in 2014 and is headquartered in London, England. The company was a part of Entrepreneur First’s EF2 cohort. Permutive participated in the YC S14 cohort of Y Combinator and raised an estimated $1,529,067.

Permutive was founded in the UK in 2014 by Joe Root and Tim Spratt, who are both Entrepreneur First and Y-Combinator alumni - fast forward to today we have 126 employees globally, spread across EMEA and the US.

Due to our category-defining technology, we've attracted the attention of global investment partners like EQT Ventures, Octopus Ventures, ACE & Company and SoftBank Investment Advisers, who to date have invested in Permutive to the tune of $105m. In June 2020, Permutive secured Series B funding of $18.5 million, despite a turbulent and challenging market. The Series C funding ($75m) in October 2021 brings Permutive’s total raised to date to $105m.

Our mission is to rebuild the data infrastructure in advertising in order to protect privacy. Our privacy-first infrastructure for programmatic advertising is built on patented and privacy-preserving on-device technology. It enables publishers and advertisers to execute first-party data strategies at scale, without relying on third-party cookies and ensuring they’re safeguarded from regulatory change and browser updates.

Permutive has won many awards, including "Best Sell-Side Innovation" at the Drum Digital Advertising Awards 2020, named in the AdExchanger Programmatic Power Players list for 2021 and named by Business Insider as one of 15 most promising digital advertising and media startups of 2021, according to top VCs and insiders.