Permutive

Permutive is a London based technology company providing user behavioral analytics for revenue optimization for websites and smartphone applications. The company provides API for web pages, iOS applications, and Android applications for analyzing user activities and generate personalized sponsored content and advertising.

Permutive provides its on-site analytics services for websites and applications to gather user data to improve the decision-making process for marketing and advertising. Permutive provides these services in two different forms; Publisher DMP (Data Management Platform) and Publisher CDI (Customer Data Integration. Permutive offers SDK for JavaScript, iOS, and Android for companies to analyze individual and aggregate user activities. Integration with the platform allows developers to track events without the use of third-party cookies. The integration can use the publisher’s own domain to create cookies which make tracking is possible even when third-party cookies are disabled. The data retention policy is GDPR compliant, making consent, right of access, right of erasure, and data portability possible with the API. Permutive offers its analytics services through the Google Cloud platform.

The data collected by Permutive API is made available on a web-based dashboard. Permutive provides rules-based user segmentation, events tracking, reaction-based triggers, and third-party integration to provide real-time user behavioral data.

Joe Root and Tim Spratt founded the company in 2014 and is headquartered in London, England. The company was a part of Entrepreneur First’s EF2 cohort. Permutive participated in the YC S14 cohort of Y Combinator and raised an estimated $1,529,067.