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Parimatch - is a brand of gambling organizer , created in Ukraine and represented in many countries with headquarters in Cyprus , in Limassol.


Works online and offline under the licenses of the respective countries, as well as the international license of Curacao .

In particular, he works in Cyprus, Belarus, Kazakhstan, Tanzania and other countries. In Ukraine, the Parimatch brand is represented by Parimatch LLC, which organizes and conducts bookmaking activities under a license dated March 9, 2021 with a validity period of 5 years and organizes and conducts gambling casinos on the Internet under a license dated March 2. 2021 valid for 5 years.


The company was established in 1994 in Kyiv , and by 1998 betting points were opened in Ukrainian cities.

  • 1998 - the company began operations in Russia.
  • 2000 - Online bidding begins.
  • In 2009 he left the Ukrainian market due to the ban , working in the online segment and other countries. The situation is similar in Moldova, where a legislative ban was passed in December 2016.
  • In 2014 and 2016, the international licenses of Curacao and Alderney (2015) were obtained.
  • In March 2015, the first betting point in Kazakhstan and a local website were opened.
  • In 2017, the rights to use the trademark in Russia were transferred to Betring LLC, a franchise office was opened in Tanzania.
  • In February 2018, he received an online bookmaker's license in Cyprus.

On February 6, 2019, Conor McGregor became the company's brand ambassador and rebranded .

On July 4, 2019, Mike Tyson will become the company's brand ambassador .


License for bookmaking activities dated 09.03.2021, issued by the Commission for Regulation of Gambling and Lotteries in accordance with the decision № 84 dated 02.03.2021, valid for 5 years;

License for the organization of casino games on the Internet from 02.03.2021, issued by the Commission for the Regulation of Gambling and Lotteries in accordance with the decision № 48 from 10.02.2021, valid for 5 years.

The company operates in the following countries: Cyprus , Belarus , Russia , Kazakhstan , Tanzania . The company operates under license (eGaming) Curacao.


The first website of the company was created in 2000. Subsequently, 6 more sites for different countries were launched. Separate websites have been set up in Belarus, Kazakhstan and Cyprus. In Russia and Tanzania, the brand operates under a franchise.

The company also works in the field of mobile betting (mobile betting). Mobile accounts for 20% of rates, the highest in Kazakhstan - 30%.


The bookmaker accepts bets on e-sports. Among them are Counter-Strike , Dota2 , League of Legends .


  • best affiliate program of the year (Russian Gaming Week 2015);
  • Serhiy Portnov, director of the holding, received the SBC Leader of the Year award.
  • SBC Awards 2019 Marketing Campaign;
  • 2020 - Employer of the Year, SBC Awards 2020.



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