Optie

Optie is an AI-driven customer segmentation system based in Boston. Optie works to improve customer communication, increase engagement and customer retention, control PPA (price per acquisition), and decrease opt-outs. The core feature is an intelligent learning system that creates a unique send list for every piece of content the user has.

The marketing team crafts a message, puts it into the system, and is able to see who is recommended to receive that notification in the user-base. This does not require built work-flows or other set ups. The moment the code is dropped in, it begins building customer profiles. Optie also syncs existing user data to build profiles from the start.

Optie considers every user's individual actions as they engage with the site or application. This ensures that the content they'll engage with gets to them and the content that will make them opt-out does not. The data ecosystem gets smarter and the marketing ROI improves with each new push notification.

Optie creates individual AI-based profiles for each user and the platform adapts in real time on an individual basis to provide exclusivity in customer engagement.